Ecocem Global

Digital Marketing

• **Role Responsibilities **
• **Strategy: **Devise and implement a global strategy to grow and expand the Company’s digital presence.
• **Website: **Deliver a new, cutting-edge corporate website that positions the Company as a market leader in its sector.
• **LinkedIn: **Expand social media reach, engagement, and influence, with a particular focus on LinkedIn.
• **Digital share of voice:** Increase the Company’s digital share of voice across core business topics and priority audiences.
• **Brand awareness:** Leverage digital channels to rapidly and efficiently build global brand awareness.
• **SEO and AI: **Ensure all digital platforms are fully optimised for SEO and emerging AI-driven search and discovery.
• **Advertising & sponsorship:** Plan and execute digital advertising and sponsorship campaigns to support brand and business objectives.
• **Copywriting and content creation:** Develop high-quality written content that optimises digital performance and brand positioning.
• **Agency management:** Ensuring any agency support is managed effectively to achieve agreed objectives.

Senior Digital Marketing, Social Media Manager

Account Manager

• Develop and execute global media strategy: Devise and deliver proactive media strategies to rapidly increase awareness and reach of the Ecocem story.
• Secure media coverage: Pitch stories and secure coverage across relevant print, broadcast, and digital outlets, including global top-tier media outlets, national and trade media.
• Build and maintain media relationships: Establish strong, trusted relationships with journalists, editors, and influencers.
• Identify opportunities: Proactively spot news hooks, commentary opportunities, and thought leadership angles to elevate and strengthen the organisation’s position in the market.
• Create media materials: Draft best in class press releases, media pitches, key messages, briefing documents, Q&As, and spokesperson talking points.
• Act as primary media contact: Manage inbound media enquiries and coordinate timely, accurate and appropriate responses.
• Prepare spokespeople: Brief and train executives and subject-matter experts for interviews, press briefings, and media appearances.
• Issues and crisis support: Support the management of sensitive issues and crisis communications, including holding statements.
• Monitor media coverage: Track coverage, sentiment, and share of voice; provide timely insight and reporting to stakeholders.
• Manage external agencies: Oversee PR agencies or media consultants to deliver against objectives.

Senior Digital Marketing, Social Media Manager

Senior Media Relations Manager