ECE

Digital Content Manager – Web & App

ECE

full-time

Posted on:

Location Type: Hybrid

Location: Hamburg • Germany

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About the role

  • Management and continuous expansion of B2C (B2B) content across approximately 90 German center websites and consumer apps
  • Creation, management and further development of content in close collaboration with business units, centers and external partners
  • Development and implementation of a long-term content strategy (website & app) aligned with user needs, the customer journey and KPIs
  • Management of ongoing content updates and optimization of content workflows
  • Definition, implementation and enforcement of guidelines and quality standards for all digital touchpoints
  • SEO optimization focusing on the visibility and indexing of content in LLM-based search and AI systems to maximize organic reach
  • Ensuring WCAG compliance across all web properties
  • Continuous end-to-end monitoring, reporting and KPI analysis
  • Management and coordination of external lead and content agencies

Requirements

  • At least 5 years of relevant professional experience in digital content management and in the content-related and structural development of websites
  • Strong conceptual and creative skills combined with a hands-on mentality and technical understanding of web and app architectures
  • Experience with cross-channel marketing
  • High process and quality orientation and a drive for continuous optimization of workflows within complex organizational structures
  • KPI-driven working style with strong analytical skills and knowledge of common analytics tools
  • Confident stakeholder management and strong communication skills
  • Excellent German and English skills, both written and spoken.
Benefits
  • 32 days of vacation per year
  • Appreciative corporate culture with room for personal responsibility
  • Flexible working time models (full-time / part-time) and the possibility for hybrid work
  • Varied training and development opportunities through the in-house ECE Academy
  • Attractive discounts from well-known providers via the corporate benefits platform
  • Shopping with the Pluxee Benefits Pass
  • Company pension scheme, childcare allowance
  • A free fitness gym at the company headquarters

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
digital content managementcontent strategy developmentSEO optimizationKPI analysisweb architectureapp architecturecross-channel marketingcontent workflow optimizationWCAG complianceanalytics tools
Soft skills
conceptual skillscreative skillshands-on mentalityprocess orientationquality orientationanalytical skillsstakeholder managementcommunication skills