Senior Category Manager – Live New Verticals

eBay

eBay Live Category Manager driving live-commerce category growth, seller acquisition, programming, and P&L. Developing seller playbooks, innovative events, KPIs, and scalable growth practices.

Posted 8/13/2026full-timeRemote • Texas • 🇺🇸 United StatesSenior💰 $103,600 - $177,800 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in Category Management with a focus on driving GMV targets and category expansion through strategic planning and data analysis. Proven ability to develop seller acquisition strategies and create engaging live commerce experiences while leading cross-functional teams.

Highest-signal resume keywords

Category ManagementData AnalysisSeller Acquisition StrategiesLive Commerce DevelopmentBudget Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

P&L ManagementKPI DefinitionContent Quality ImprovementAudience EngagementAnalytics-Driven Growth

Soft Skills

Excellent Analytical SkillsStrong Verbal CommunicationDecision-Making SkillsCreativityData-Backed Storytelling

Certifications & Qualifications

BA/BS

Industry Keywords

EBay LiveShoppertainmentMotors SegmentCross-Functional CollaborationOperational Activities

About the role

Key responsibilities & impact

Deliver GMV targets through strategic category plans, refined through learnings from new content and format trials
Own category P&L and drive category expansion on eBay Live
Develop seller acquisition, onboarding, and cultivation strategies for high-potential live sellers, brands, and creators
Create a playbook coaching sellers on assortment, show formats, on-camera performance, audience engagement, and analytics-driven growth
Develop engaging live events and innovative interactive shoppertainment formats
Establish editorial standards to improve content quality and viewer experience
Track category performance and analyze pilot programs and format trials to identify growth drivers
Define meaningful KPIs and scalable best practices for live commerce
Partner with marketing, product, and operations teams to champion seller needs and drive platform success
Lead category-specific budgets and operational activities

Requirements

What you’ll need

Minimum of 6+ years in Category Management
BA/BS required
A point of view on what eBay Live needs to do to win in this market
Excellent analytical skills, including extracting insights from data, creating and testing hypotheses, interpreting results, and combining qualitative and quantitative data
Willingness to work in a fast-paced startup environment with rapid iteration and extended hours if needed
Creativity to work around product gaps to grow the business
Broad functional experience leading teams with varied strengths across marketing, product, operations, customer insights, and seller/account management
Excellent decision-making skills and ability to prioritize high-impact opportunities with imperfect information
Strong verbal and written communication skills, including data-backed storytelling and leadership-ready recommendations
Interest and/or experience in the Motors segment is a plus

Benefits

Comp & perks

Target bonus
Restricted stock units (as applicable)
Medical benefits
Financial benefits
Other benefits
401(k) eligibility
Paid time off (PTO)
Parental leave