Copy Manager
eBay
full-time
Posted on:
Location Type: Hybrid
Location: Portland • Oregon, Texas, Utah • 🇺🇸 United States
Visit company websiteSalary
💰 $84,800 - $146,900 per year
Job Level
SeniorLead
About the role
- Lead all aspects of the development of U.S.-focused CRM marketing campaigns—managing external creative agencies from briefing through final delivery.
- Provide clear creative direction, editorial mentorship, and feedback to agency partners to ensure content aligns with eBay’s brand voice and meets strategic objectives.
- Collaborate cross-functionally with internal teams—including marketing, brand, product, and design—to align campaign messaging with broader business and customer goals.
- Ensure all customer-facing content is tailored to U.S. audiences, maintaining brand consistency while reflecting regional tone and cultural nuance.
- Review and approve agency results, ensuring high-quality execution across email, push, SMS, social assets, and event communications.
- Contribute to in-house creative development as needed, particularly for high-priority or top-of-funnel brand initiatives.
- Present and support innovative ideas and communication approaches with internal team members, using customer feedback and data analysis.
- Monitor creative performance in partnership with CRM and analytics teams, and apply findings to optimize future campaign development.
- Assist in the ongoing evolution of the U.S. marketing voice by playing a role in defining standards, guidelines, and practices.
Requirements
- 7+ years of experience in a copy leadership role, ideally within e-commerce, tech, or digital marketing environments
- Demonstrated experience successfully managing agencies through campaign development
- Bachelor’s degree or equivalent experience in Communications, Marketing, Journalism, English, or a related field
- Strong portfolio demonstrating CRM-focused campaign work across email, SMS, push, and social channels
- Extensive experience managing creative agencies or freelance partners, including creative briefing, feedback cycles, and final approvals
- Proven ability to develop and evolve editorial direction that supports both brand consistency and market relevance
- Excellent writing and editing skills, with the ability to assess tone, clarity, and efficiency in agency-produced content
- Strong organizational and project management skills; comfortable overseeing multiple campaigns simultaneously
- Ability to collaborate with cross-functional teams while advocating for creative integrity and strategic alignment
- Experience using customer insights and campaign performance data to inform and optimize creative execution
- Familiarity with CRM tools such as Salesforce, Braze, or Iterable, and with creative asset management platforms; Adobe Creative Suite and FIGMA are a plus
Benefits
- Medical, financial, and/or other benefits (including 401(k) eligibility)
- Various paid time off benefits, such as PTO and parental leave
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
copy leadershipCRM-focused campaign developmentwritingeditingcreative directiondata analysisproject managementagency managementcontent assessmenteditorial direction
Soft skills
collaborationorganizational skillscommunicationcreative integritystrategic alignmentmentorshipfeedbackinnovationcultural nuancecustomer advocacy
Certifications
Bachelor’s degree in CommunicationsBachelor’s degree in MarketingBachelor’s degree in JournalismBachelor’s degree in English