Marketing

• Shape and implement our global Paid Search strategy
• Drive day-to-day operations, reporting, budgeting, and optimization of Microsoft Ads Shopping & Text Ad campaigns
• Develop efficiencies through continuous testing and scale
• Mature standard processes across markets
• Strategically invest in platforms and tools to improve operations
• Campaign execution, optimization, and ongoing monitoring
• Define/lead campaign objectives
• Analyze campaign performance, contextualize trends, spot outliers, opportunities for improvement
• Influence campaign strategy and work towards achievable outcomes
• Work with cross-functional teams to apply expertise, decipher technical requirements and inform solutions
• Collaborate with business stakeholders to establish clear marketing goals and results
• Ad hoc issue investigation and quantification of business impact
• Communicate results consistently and clearly
• Contribute to test ideation – hypothesis, measurement, design
• Build and organize regular reporting documents and status updates

Marketing Manager

Marketing Manager – Member Engagement

Director, Marketing Excellence

Director, Marketing Excellence

Marketing Manager

Field Marketing Manager