Salary
💰 $84,800 - $146,900 per year
Tech Stack
PythonSaltStackScalaSQL
About the role
- Shape and implement our global Paid Search strategy
- Drive day-to-day operations, reporting, budgeting, and optimization of Microsoft Ads Shopping & Text Ad campaigns
- Develop efficiencies through continuous testing and scale
- Mature standard processes across markets
- Strategically invest in platforms and tools to improve operations
- Campaign execution, optimization, and ongoing monitoring
- Define/lead campaign objectives
- Analyze campaign performance, contextualize trends, spot outliers, opportunities for improvement
- Influence campaign strategy and work towards achievable outcomes
- Work with cross-functional teams to apply expertise, decipher technical requirements and inform solutions
- Collaborate with business stakeholders to establish clear marketing goals and results
- Ad hoc issue investigation and quantification of business impact
- Communicate results consistently and clearly
- Contribute to test ideation – hypothesis, measurement, design
- Build and organize regular reporting documents and status updates
Requirements
- Bachelor’s degree in business, finance, applied mathematics or related field preferred
- 2-5 years professional experience
- General knowledge of Paid Search Marketing a plus
- Ability to conceptualize business problems and solving them through data analysis
- Curious in nature and enjoys sleuthing data to identify insights
- Works well independently while maintaining collaborative relationships with team
- Strong oral and written communication skills – comfortable presenting to groups
- Strong personal work ethic, including personal initiative and ownership
- Ability to lead multiple projects simultaneously and balance priorities
- Experience with SQL scripting and self-serving on data from multiple data platforms
- Working knowledge of analysis techniques -- regression, clustering, prediction
- Hands on experience with R, Scala, Python or equivalent tools a plus
- Microsoft Ads, AdWords & other online marketing platform experience a plus