EasyLlama - HR & Compliance Training For Modern Teams

Senior Performance Marketing Manager

EasyLlama - HR & Compliance Training For Modern Teams

full-time

Posted on:

Location Type: Remote

Location: Remote • Arizona, California, Colorado, Florida, Illinois, Louisiana, Massachusetts, Minnesota, New Jersey, New York, North Carolina, Ohio, Pennsylvania, Tennessee, Texas, Utah, Virginia, Washington, Wisconsin • 🇺🇸 United States

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Salary

💰 $135,000 - $183,000 per year

Job Level

Senior

Tech Stack

SQL

About the role

  • Own full customer lifecycle paid media campaigns across new business, expansion, cross-sell, up-sell and reactivation performance for Google Ads, Microsoft/Bing Ads, LinkedIn Ads, and Meta (Facebook) Ads
  • Manage large monthly budgets while optimizing for CAC, ROAS, LTV, retention, UAC performance, and funnel efficiency.
  • Build full-funnel paid media strategies, including TOFU/MOFU/BOFU, lookalikes, retargeting, and high-intent acquisition flows.
  • Experiment with emerging channels such as Reddit, YouTube and TikTok
  • Build, manage, and optimize paid search and paid social campaigns to drive qualified pipeline, revenue, and CAC efficiency
  • Monitor campaigns daily to identify trends, anomalies, scale opportunities, and issues related to attribution or technical setup.
  • Develop channel strategies aligned to quarterly and annual revenue goals
  • Manage pacing, forecasting, and performance reporting across all platforms
  • Own paid media contribution to pipeline, ARR, and CAC payback period
  • Design and execute account-based ad programs targeting named accounts, buying committees, and intent-driven segments
  • Partner with Sales and RevOps to align on target accounts, ICPs, personas, and sales stages
  • Build multi-touch, multi-channel ABM paid media campaigns using LinkedIn, Meta, and Google
  • Optimize messaging, creative, and landing pages by account tier, persona, and funnel stage using AI tools.
  • Use AI to continuously test keywords, audiences, bidding strategies, creatives, landing pages, and offers.
  • Experiment with freemium offerings and PLG motions to acquire a larger volume of small business customers
  • Develop creative testing frameworks using AI for UGC, influencers, short-form videos, static, native formats.
  • Analyze performance using attribution, funnel conversion metrics, and cohort analysis.
  • Track qualified pipeline, ARR, CAC payback, LTV:CAC, and forecast accuracy, with secondary metrics across CTR, CVR, and channel efficiency.
  • Translate data into clear insights and recommendations for leadership
  • Establish best practices for scaling what works and cutting underperforming spend
  • Report results and insights at both tactical and executive levels.
  • Work closely with Content, Product Marketing, and Design to develop high-impact ad creative and messaging
  • Partner with Marketing Ops on tracking, attribution, CRM integration, and audience syncing
  • Align with Sales and Customer Success teams on campaign timing, account prioritization, and pipeline outcomes.

Requirements

  • 6+ years of hands-on experience managing paid user acquisition in the U.S. market for B2B companies including Account based Marketing advertising
  • Demonstrated success operating in high-volume, data-driven environments Designing ads across the customer lifecycle.
  • A/B testing experience across creatives, CRO, messaging, funnel stages
  • Strong analytical and Excel/Sheets skills; comfortable reading dashboards (e.g. Looker, Metabase, DataStudio)
  • SQL knowledge for deeper analysis
  • Experience managing $500k+ / month budgets across multiple platforms
  • Familiarity with creative pipelines: UGC, influencer amplification
  • Deep experience with HubSpot marketing automation and CRM
  • Strong strategic and analytical mindset
  • Excellent communication and cross-functional collaboration
  • Fast execution and ability to operate under pressure
  • Creative thinker with a constant desire to test new formats, betas, and channels.
Benefits
  • Flexible, fully remote environment
  • Competitive employer-sponsored health insurances
  • 401(k) + company matching
  • Professional development reimbursements
  • Quarterly remote work stipend

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
paid media campaignscustomer acquisitionA/B testingfunnel optimizationdata analysisSQLbudget managementaccount-based marketingcreative testingattribution analysis
Soft skills
analytical mindsetcommunicationcross-functional collaborationstrategic thinkingfast executioncreative thinkingproblem-solvingleadershipadaptabilityattention to detail