SEM Manager

Easygenerator

SEM Manager leading paid search strategies for e-learning software company. Driving multilingual campaigns and optimizing for pipeline and revenue efficiency.

Posted 7/10/2026full-timeAlexandria • Virginia • 🇺🇸 United StatesMid-LevelSeniorWebsite

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Own our paid search strategy and daily execution across Google Ads and Microsoft Ads, spanning Search, Performance Max, Demand Gen, and Shopping.
Run multilingual campaigns across multiple markets.
Use AI to scale smarter, steering Smart Bidding and Performance Max, and using tools like scripts and LLMs to expand keywords, test ad copy, and flag anomalies.
Push us toward value-based bidding, connecting ad accounts to our CRM so algorithms optimize for real pipeline and revenue.
Own conversion tracking and data quality, including Enhanced Conversions, server-side tracking, and attribution.
Own landing pages and CRO, running A/B tests with content, design, and product marketing to lift conversion rate.
Run structured experiments and turn results into an ongoing optimization roadmap.
Manage budget, forecasting, and monthly spend.
Build dashboards that turn CAC, CPL, ROAS, and pipeline data into clear insights.
Keep an eye on the market through keyword research and competitor tracking.

Requirements

What you’ll need

5+ years in SEM / paid search, with advanced, at-scale experience in Google Ads (Microsoft Ads a plus).
Hands-on experience using AI to scale campaigns, Smart Bidding, Performance Max, scripts, or similar tools.
Strong CRO skills and experience testing landing pages.
Sharp analytical skill, comfortable in Looker Studio, or similar (SQL or spreadsheet modelling a plus).
Solid understanding of conversion tracking, attribution, and value-based bidding.
Experience running campaigns across multiple markets and languages.
Background in a tech start-up or scale-up, ideally B2B SaaS, with a good grasp of the full funnel and unit economics (CAC, LTV, payback).
Bachelor's or higher in marketing or another quantitative, test-driven field.
Excellent written and spoken English; German, French, or Italian is a plus.
A genuine growth mindset, you experiment fast, learn from what doesn't work, and keep pushing performance further.

Benefits

Comp & perks

Health insurance
Professional development opportunities

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

SEMSmart BiddingPerformance MaxConversion TrackingAttributionA/B TestingSQLLooker StudioKeyword ResearchBudget Management

Soft Skills

Analytical SkillsGrowth MindsetCommunication

Certifications

Bachelor's Degree in Marketing