Head of Demand Generation

Easygenerator

Head of Demand Generation leading the end-to-end demand engine for Easygenerator. Focusing on paid acquisition, SEO, content, and conversion strategies to drive qualified pipeline.

Posted 7/8/2026full-timeRemote • 🇩🇪 GermanyLeadWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in B2B SaaS digital growth, focusing on pipeline development, budget management, and team leadership. Proficient in optimizing marketing strategies across paid, SEO, and conversion rate optimization to drive revenue and enhance user experience.

Highest-signal resume keywords

B2B SaaS Digital GrowthPipeline Growth ManagementPaid Acquisition StrategySEO/GEO OptimizationTeam Leadership

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Conversion Rate OptimizationDigital Marketing StrategyContent DevelopmentAttribution AnalysisBudget Management

Soft Skills

Analytical ThinkingEditorial JudgmentCommercial Awareness

Tools & Technologies

AI AgentsAgentic Workflows

Industry Keywords

B2BSaaSGrowth TargetsRevenue KPIsUser Experience

About the role

Key responsibilities & impact

Own paid, organic, website, and conversion channels.
Translate growth targets into clear priorities and roadmaps.
Deliver predictable marketing-sourced pipeline while balancing short- and long-term growth.
Lead website structure, messaging, UX, landing pages, and CRO.
Partner with PMM to ensure clear, differentiated positioning.
Maintain clarity, credibility, and performance across touchpoints.
Lead paid acquisition and €2M+ budget allocation aligned to revenue goals.
Optimize for pipeline and revenue impact with strong attribution visibility.
Build scalable SEO/GEO and intent-based content clusters to grow authority and long-term pipeline.
Lead revenue-focused content aligned to buyer journey and enterprise sales.
Ensure digital design supports differentiation, clarity, and conversion.
Own marketing-sourced pipeline targets and key revenue KPIs.
Build quarterly growth plans and improve funnel bottlenecks.
Lead paid, content, web, and design teams.
Establish scalable processes and experimentation frameworks.

Requirements

What you’ll need

5+ years in B2B SaaS digital growth; 2+ years team leadership.
Proven pipeline growth and €2M+ budget ownership.
Strong expertise in paid, CRO, and SEO/GEO.
Editorial judgment, digital design understanding, and enterprise sales awareness.
Analytical and commercially driven.
Hands-on experience with AI agents and agentic workflows.

Benefits

Comp & perks

Hands-on AI experience
Developing a future-proof skillset
Collaborating with PMM, Revenue, and Leadership teams.