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Head of Demand Generation
EasygeneratorHead of Demand Generation leading the end-to-end demand engine for Easygenerator. Focusing on paid acquisition, SEO, content, and conversion strategies to drive qualified pipeline.
About the role
Key responsibilities & impact- Own paid, organic, website, and conversion channels.
- Translate growth targets into clear priorities and roadmaps.
- Deliver predictable marketing-sourced pipeline while balancing short- and long-term growth.
- Lead website structure, messaging, UX, landing pages, and CRO.
- Partner with PMM to ensure clear, differentiated positioning.
- Maintain clarity, credibility, and performance across touchpoints.
- Lead paid acquisition and €2M+ budget allocation aligned to revenue goals.
- Optimize for pipeline and revenue impact with strong attribution visibility.
- Build scalable SEO/GEO and intent-based content clusters to grow authority and long-term pipeline.
- Lead revenue-focused content aligned to buyer journey and enterprise sales.
- Ensure digital design supports differentiation, clarity, and conversion.
- Own marketing-sourced pipeline targets and key revenue KPIs.
- Build quarterly growth plans and improve funnel bottlenecks.
- Lead paid, content, web, and design teams.
- Establish scalable processes and experimentation frameworks.
Requirements
What you’ll need- 5+ years in B2B SaaS digital growth; 2+ years team leadership.
- Proven pipeline growth and €2M+ budget ownership.
- Strong expertise in paid, CRO, and SEO/GEO.
- Editorial judgment, digital design understanding, and enterprise sales awareness.
- Analytical and commercially driven.
- Hands-on experience with AI agents and agentic workflows.
Benefits
Comp & perks- Hands-on AI experience
- Developing a future-proof skillset
- Collaborating with PMM, Revenue, and Leadership teams.
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
Conversion Rate OptimizationDigital Marketing StrategyContent DevelopmentAttribution AnalysisBudget Management
Soft Skills
Analytical ThinkingEditorial JudgmentCommercial Awareness