Head of Demand Generation

Easygenerator

Head of Demand Generation responsible for leading demand generation efforts at Easygenerator, an EdTech scale-up. Specializing in paid acquisition, SEO/GEO, and conversion optimization.

Posted 7/8/2026full-timeRemote • 🇵🇹 PortugalLeadWebsite

About the role

Key responsibilities & impact

Own paid, organic, website, and conversion channels.
Translate growth targets into clear priorities and roadmaps.
Deliver predictable marketing-sourced pipeline while balancing short- and long-term growth.
Lead website structure, messaging, UX, landing pages, and CRO.
Partner with PMM to ensure clear, differentiated positioning.
Maintain clarity, credibility, and performance across touchpoints.
Lead paid acquisition and €2M+ budget allocation aligned to revenue goals.
Optimize for pipeline and revenue impact with strong attribution visibility.
Build scalable SEO/GEO and intent-based content clusters to grow authority and long-term pipeline.
Lead revenue-focused content aligned to buyer journey and enterprise sales.
Ensure digital design supports differentiation, clarity, and conversion.
Own marketing-sourced pipeline targets and key revenue KPIs.
Build quarterly growth plans and improve funnel bottlenecks.
Lead paid, content, web, and design teams.
Establish scalable processes and experimentation frameworks.
Partner closely with PMM, Revenue, and Leadership.

Requirements

What you’ll need

5+ years in B2B SaaS digital growth; 2+ years team leadership.
Proven pipeline growth and €2M+ budget ownership.
Strong expertise in paid, CRO, and SEO/GEO.
Editorial judgment, digital design understanding, and enterprise sales awareness.
Analytical and commercially driven.
Hands-on experience with AI agents and agentic workflows (e.g. Claude, other LLM-based tooling), ideally having designed or shipped systems that automate marketing processes end-to-end, not just explored AI tools in a personal context.
Experience in 20M–100M ARR SaaS.
International SaaS exposure.
Close collaboration with PMM and Commercial teams.

Benefits

Comp & perks

AI-first company
Hands-on AI experience
Future-proof skillset

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Conversion Rate OptimizationDigital Design UnderstandingAnalytical SkillsBudget ManagementContent StrategyGrowth PlanningAttribution AnalysisAI Agents ExperienceEnterprise Sales AwarenessExperimentation Frameworks

Soft Skills

Editorial JudgmentCommercially Driven MindsetCollaboration