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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing comprehensive marketing strategies, particularly in the events and exhibitions sector, with a strong focus on digital marketing channels and content creation. Proven ability to manage marketing budgets, analyze campaign performance, and build relationships with stakeholders to drive successful event outcomes.
Highest-signal resume keywords
Event MarketingDigital Marketing StrategyContent DevelopmentCRM and Marketing AutomationProject Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Marketing StrategyAudience TargetingSEO/SEMPPCCopywritingContent CreationCampaign AnalysisBudget ManagementEvent ManagementStakeholder Engagement
Soft Skills
NetworkingSociabilityCollaborationCommunicationAdaptability
Tools & Technologies
HubSpotGoogle AnalyticsCRM SystemsMarketing Automation Tools
Industry Keywords
LaboratoryScientificMedicalLife-SciencesAwards ManagementEvent Lifecycle
About the role
Key responsibilities & impact- Develop and execute comprehensive marketing strategies for Lab Innovations, including the Lab Awards
- Manage the full marketing lifecycle, from concept to execution, including audience targeting, content creation, and post-campaign analysis
- Manage and execute the Lab Awards including gathering and collating entries, collaborating with judges and overseeing the judging process, executing the prestigious awards event onsite at Lab Innovations
- Collaborate with event stakeholders, including sales teams and sponsors, to ensure alignment on goals and messaging
- Lead the development and optimisation of digital campaigns (including email marketing, social media, SEO/SEM, and PPC) to drive event awareness, registrations, and engagement
- Oversee the management and continuous development of event websites, ensuring they are regularly updated and optimised for SEO, user experience, and lead generation
- Develop compelling and engaging content tailored to the event's target audience, including promotional materials, press releases, blogs, and case studies
- Collaborate with external agencies and freelancers as needed to produce high-quality creative content, for marketing material and for the event’s conference stages
- Track and analyse marketing campaign performance using metrics and KPIs to measure effectiveness and identify areas for improvement
- Utilise CRM systems and marketing automation tools to segment, nurture, and engage audiences effectively
- Build and maintain strong relationships with key internal and external stakeholders, including exhibitors, partners, media, and industry associations
- Organise satellite events to build upon existing external stakeholder engagement, including ambassador breakfasts, advisory board meetings, exhibitor kick off days, etc.
- Work closely with the events team to ensure consistent brand messaging and a seamless marketing experience
- Manage the marketing budget, ensuring that spend is aligned with strategic priorities and delivers a strong return on investment
- Manage a Marketing Executive to drive the campaigns forward, maintain community connections and deliver successful events
Requirements
What you’ll need- Proven experience in marketing in events/exhibitions or a similar industry (around 3+ years)
- Expertise in both digital and traditional marketing channels
- Strong copywriting, content development, and project management skills
- Experience with CRM, marketing automation, and analytics platforms (such as HubSpot, Google Analytics, etc.)
- Ability to work in a fast-paced, results-oriented environment
- Experience in and knowledge of the laboratory, scientific, medical and/or life-sciences industries (preferred)
- Experience in managing awards (preferred)
- Enjoys networking and being sociable (preferred)
- Enjoys travelling (preferred)
Benefits
Comp & perks- Birthday day off
- Hybrid and flexible working
- Enhanced family leave
- Cycle to Work scheme
- Interest-free travel loans
- Learning & Development Academy
- External performance coaching
- 24/7 Virtual GP
- Employee Assistance Programme
- Pension with salary sacrifice
- Life assurance
- Group income protection
- Long service awards
- Fully stocked office bar
- Regular social events