Earths Essentials

Analyst

• Interrogate a broad range of data sources to provide regular reporting and ad hoc problem solving, or answers to business questions. The key objective is to provide a consistent, detailed and reliable view of our category performance vs. the market
• Work with key data suppliers e.g. Nielsen, to maximize our resources and dig deeper into performance and trends. Constantly look for opportunities to learn from current assets and future potential agency partners.
• Take ownership of regular monthly deliverables, while coordinating short/long term research projects, keeping to tight deadlines (e.g. monthly database updates, leadership communication, monthly category packs etc)
• Build assets as part of projects or internal workflows e.g. performance summaries, category deep dives
• Have a genuine personal interest in food/CPG, and be able to combine data outputs with context from store visits, shopper research, news articles and understanding of the market, to become a category expert

Category Analyst