Senior Audience Program Manager
Earthjustice
full-time
Posted on:
Location Type: Remote
Location: Remote • Alaska, California, Colorado, Hawaii, Illinois, Louisiana, New York, Pennsylvania, Texas, Washington • 🇺🇸 United States
Visit company websiteSalary
💰 $93,600 - $121,800 per year
Job Level
Senior
About the role
- Lead development of strategy and analysis of audience segmentation and donor lifecycle marketing across Earthjustice’s digital fundraising program
- Develop and optimize multi-channel engagement strategies that deepen donor relationships and increase long-term value across our Sustainer, Justice Partner, and one-time donor audiences
- Work closely with the Digital Fundraising & Engagement (DFE) team, as well as members of the Outreach & Membership Services (OMS) and Development Operations
- Design and implement data-driven strategies that increase retention, deepen engagement, and maximize lifetime value across online and offline channels
- Manage the development of activists to first-time donor pipelines
- Pilot and evaluate new tactics or tests designed to increase performance against KPIs
- Assist in the development of the overall Digital Fundraising & Engagement strategy to ensure donor segments receive a custom digital experience
- Manage updates and improvements to the Earthjustice Member Center and donor-facing website content
Requirements
- 5+ years relevant experience required
- Strong knowledge of CRM software and marketing technology is required, such as EveryAction or Engaging Networks
- Demonstrated proficiency with Excel for reporting and data management
- Proven ability to translate complex issues into compelling, accessible communications
- Ability to prioritize, manage multiple deadlines, and respond quickly to new opportunities and developments
- Ability to work collaboratively with other staff to meet shared cross-team goals and appreciate the contributions of others
- Ability to give and receive feedback in an honest, constructive, and respectful manner
- Contributes towards an equitable and inclusive work culture that encourages partnership, active listening, and integrating diverse perspectives
- Demonstrated commitment to Earthjustice’s values of Justice, Excellence, Inclusion, and Partnership.
Benefits
- Competitive salary and excellent, comprehensive benefits
- Casual and congenial work environment
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
audience segmentationdonor lifecycle marketingmulti-channel engagement strategiesdata-driven strategiesKPI performance evaluationCRM softwareExceldata management
Soft skills
communicationcollaborationprioritizationtime managementfeedbackactive listeninginclusivitypartnership