Senior Content Analyst – Social Media

E-Verify Program

. Develop and lead social media–led content strategies that drive awareness, consideration, and conversion, with a strong focus on influencing sales and business outcomes .

Posted 5/15/2026full-timeDurham • North Carolina • 🇺🇸 United StatesSenior💰 $81,068 - $129,708 per yearWebsite

About the role

Key responsibilities & impact

Develop and lead social media–led content strategies that drive awareness, consideration, and conversion, with a strong focus on influencing sales and business outcomes
Translate business and brand objectives into content pillars, messaging frameworks, and platform-specific approaches
Lead social content direction across organic and paid channels, ensuring alignment with broader owned channels (web, email, print, etc.)
Identify content opportunities that support brand reputation, education, sales enablement, and member engagement
Partner with demand generation to align paid social targeting, messaging, and strategy
Serve as the content strategy lead within cross-functional teams to embed content early in planning and execution, collaborating with brand, communication, creative and marketing partners
Develop clear, strategic creative briefs and guide execution across internal teams and agency partners
Create and contribute to social-first content, including graphics and videos with the ability to concept, script, produce and participate as on-camera talent as needed
Ensure all content aligns with brand voice, channel best practices, and audience needs while optimizing for performance
Manage editorial calendars, identify content gaps, and support workflow execution using tools like SproutSocial
Track and optimize performance, leveraging data and insights to continuously refine content strategy

Requirements

What you’ll need

Bachelor's degree or advanced degree (where required)
3+ years of experience in related field
In lieu of degree, 5+ years of experience in related field
Familiarity with the healthcare or insurance industry
Experience working with content creation software such as Canva or CapCut
Exposure to AI creation tools

Benefits

Comp & perks

Medical, dental, and vision coverage along with numerous health and wellness programs
Parental leave and support plus adoption and surrogacy assistance
Career development programs and tuition reimbursement for continued education
401k match including an annual company contribution
Work-life balance, flexibility, and the autonomy to do great work

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

content strategysocial media content creationcopywritinggraphic designvideo productiondata analysisperformance optimizationeditorial calendar managementcontent gap analysiscreative brief development

Soft Skills

collaborationcommunicationleadershipstrategic thinkingcreativityproblem-solvingadaptabilityattention to detailproject managementinfluencing

Certifications

Bachelor's degreeadvanced degree