Performance Media Manager
E-Verify Program
full-time
Posted on:
Location Type: Remote
Location: Kentucky • Louisiana • United States
Visit company websiteExplore more
Salary
💰 $89,174 - $142,679 per year
About the role
- Lead the planning, implementation, and optimization of performance media campaigns across various channels
- Manage and optimize paid media initiatives across Google marketing channels, including paid search (SEM), PMax, video, and display
- Develop and execute paid social strategies for various social media platforms, such as Meta and TikTok, to enhance our brand presence and drive conversions
- Oversee traditional media campaigns, including linear TV, out-of-home, and radio, to ensure an integrated marketing approach
- Collaborate closely with media agency partners to ensure campaign objectives are met and performance is maximized
- Utilize strong analytical skills to assess performance data and make proactive, informed recommendations for campaign optimization
- Work collaboratively with internal stakeholders to align media strategies with broader business objectives and marketing goals
- Monitor and report on campaign performance, providing insights and recommendations for improvement
- Stay current with industry trends, emerging technologies, and best practices in paid media marketing.
Requirements
- Bachelor's degree or advanced degree (where required)
- 3+ years of experience in related field
- In lieu of degree, 7+ years of experience in related field
- Experience in paid media with a proven track record of driving successful performance marketing campaigns
- Extensive knowledge of Google marketing channels (SEM, YouTube, DV360) and social media platforms (Meta, TikTok, etc.)
- Proven experience in managing traditional media initiatives, including linear TV, out-of-home, and radio
- Strong analytical background with the ability to interpret performance data and make data-driven decisions
- Experience working with media agencies and managing external partners effectively
- Excellent communication and collaboration skills, with the ability to engage stakeholders at all levels
- A results-focused mindset with a commitment to driving measurable outcomes in marketing initiatives.
Benefits
- Medical, dental, and vision coverage along with numerous health and wellness programs
- Parental leave and support plus adoption and surrogacy assistance
- Career development programs and tuition reimbursement for continued education
- 401k match including an annual company contribution
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
performance media campaignspaid mediaSEMPMaxvideo advertisingdisplay advertisingpaid social strategiescampaign optimizationdata analysisperformance marketing
Soft Skills
analytical skillscollaborationcommunicationstakeholder engagementresults-focused mindsetproactive recommendationsteamworkstrategic thinkingproblem-solvingadaptability
Certifications
Bachelor's degreeadvanced degree