Head of Brand Strategy & Media Germany

E.ON

full-time

Posted on:

Location Type: Hybrid

Location: Munich • 🇩🇪 Germany

Visit company website
✨ AI Apply
Apply

Job Level

Lead

About the role

  • You are responsible for developing and implementing a clear brand strategy
  • With enthusiasm, you orchestrate high-impact brand-hero campaigns and innovative product launches in collaboration with agencies and internal partners
  • As the central contact for Brand Governance, you continuously refine our corporate design
  • You lead our media agency strategically and develop a data-driven, full-funnel media strategy
  • You are responsible for managing and optimizing the media budget
  • As a strategic sparring partner to the divisional leadership, you work closely with adjacent departments

Requirements

  • Successfully completed university degree
  • Extensive professional experience in brand and media management (minimum ten years)
  • Strategic expertise & KPI management
  • Operational excellence & campaign execution
  • Data literacy, technology affinity & innovation mindset
  • Leadership experience & team management
  • Communication & language skills (German C1, English B2)
Benefits
  • An innovative environment to shape the sustainable energy world of tomorrow
  • Flexible working hours and a hybrid working model to support work–life balance
  • Opportunities for workation within Europe, sabbatical options, or additional vacation days
  • An agile working environment with interdisciplinary collaboration, flat hierarchies, and a casual, first-name culture
  • Diverse learning & development programs, sponsorship initiatives, and career growth opportunities within the group
  • Attractive financial benefits, e.g., company pension scheme and capital-forming contributions
  • Numerous discounts and perks, e.g., employee share program, E.ON leasing for bike/car, EGYM Wellpass, holiday apartments, and employee discounts with well-known brands and providers

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
brand strategymedia managementKPI managementcampaign executiondata literacybudget management
Soft skills
leadershipteam managementcommunication skillsstrategic thinkinginnovation mindset
Certifications
university degree