Manager, Media Buying, Analytics

E.L.F. BEAUTY

Manager, Media Buying & Analytics at e.l.f. Beauty focusing on paid media strategy and campaign performance.

Posted 7/15/2026full-timeLos Angeles • California • 🇺🇸 United StatesMid-LevelSenior💰 $80,000 - $110,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in performance marketing with a focus on managing media agencies and optimizing creative strategies. Proficient in translating data insights into actionable creative briefs while managing significant media budgets and collaborating across teams.

Highest-signal resume keywords

Performance MarketingMeta Ads ManagerTikTok Ads ManagerProject ManagementData Analysis

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Performance MarketingCreative StrategyData AnalysisBudget ManagementCampaign Management

Soft Skills

Detail-OrientedOrganizedCollaborative

Tools & Technologies

Google AnalyticsShopifyExcelPerformance DashboardsRetail Media Platforms

Industry Keywords

DTC Consumer GoodsBeautySkincareAgency ManagementCross-Channel Alignment

About the role

Key responsibilities & impact

Partner with the Director to shape paid creative strategy and own the testing roadmap; translate performance insights into clear briefs and iterate on winning concepts
Support the Director in overseeing agency execution by monitoring pacing, targeting, and performance; surface insights and optimization recommendations
Partner with Data & Analytics to conduct deep dives across creative, audience, and channel performance, identifying efficiency gains to improve ROAS and CAC
Execute small-scale, in-platform pilots (e.g., new formats, betas, or audiences) to validate opportunities before broader rollout
Monitor asset performance and fatigue, providing data-backed feedback to inform refresh cycles and future production priorities
Align with DTC, Brand, and Creative teams to ensure paid media supports broader campaigns, launches, and promotional priorities
Maintain performance dashboards and synthesize agency reporting into clear, actionable insights for the Director and leadership
Support oversight of upper-funnel channels (e.g., OLV, OOH, podcast), synthesizing performance insights and identifying opportunities to improve effectiveness and cross-channel alignment

Requirements

What you’ll need

3-5 years of experience in performance marketing, with a strong background in managing media agencies
Bachelor's degree in marketing, business, analytics, or related field
Deep understanding of Meta Ads Manager and TikTok Ads Manager
Strong creative strategist mindset — ability to look at a video or image and understand why it is or isn't working
Excellent project management skills; experience managing creative workflows and asset requests
Understanding of Google Analytics, Shopify, and Excel/Sheets to verify data and find insights
Experience managing significant media budgets ($500K+/month) and holding partners accountable to KPIs
Ability to translate data into creative briefs and actionable feedback for designers
Experience in beauty, skincare, or DTC consumer goods strongly preferred
Detail-oriented and organized; able to manage multiple campaigns, creative requests, and agency communications simultaneously
Experience with retail media platforms (e.g., Target Roundel, Walmart Connect, UB Media) is not required but strongly preferred
Collaborative spirit with the ability to work effectively with both analytical and creative stakeholders

Benefits

Comp & perks

Annual company-based performance bonus
Equity
Medical, dental, and vision insurance
Retirement savings plan
Gender neutral parental leave
Unlimited paid time off