Product Manager, Marketing Technology

E.L.F. BEAUTY

Product Manager driving marketing technology strategy at e.l.f. Beauty, focusing on customer data and engagement platforms.

Posted 6/18/2026full-timeOakland • California • 🇺🇸 United StatesMid-LevelSenior💰 $80,000 - $130,000 per yearWebsite

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Own product strategy, roadmap, and execution of marketing technology ecosystem
Manage the engagement platform, Customer Data Platform (CDP), and AI-driven personalization
Ensure customer data is clean, accessible, well-mapped, and actionable
Collaborate with Product, Commerce, Data, Integrated Marketing, and Engineering for business outcomes

Requirements

What you’ll need

3-5 years of product management experience, with a significant focus on marketing technology, customer data platforms, or digital data infrastructure
Hands-on, working knowledge of CDP platforms
Demonstrated experience owning an engagement or lifecycle marketing platform (e.g., Braze, Salesforce Marketing Cloud, Iterable, or similar)
Deep understanding of customer data concepts: identity resolution, event-driven architectures, behavioral data, first-party data strategy, audience segmentation, and real-time profile unification
Strong grasp of API integrations, data pipelines, and system architecture — able to work fluently with engineering on technical design
Experience defining and managing data schemas, event taxonomies, and data mapping documentation
Proven track record of shipping complex, cross-functional platform products in an agile environment

Benefits

Comp & perks

medical, dental, and vision insurance
retirement savings plan
gender neutral parental leave
unlimited paid time off
annual company-based performance bonus

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

product managementmarketing technologycustomer data platformsengagement platformlifecycle marketingAPI integrationsdata pipelinessystem architecturedata schemasevent taxonomies