Associate Director – Beauty Squad

E.L.F. BEAUTY

Associate Director leading e.l.f.'s Beauty Squad program to drive membership growth and engagement. Overseeing strategy, operations and execution in a hybrid work environment.

Posted 6/12/2026full-timeNew York City • New York • 🇺🇸 United StatesSenior💰 $130,000 - $160,000 per yearWebsite

About the role

Key responsibilities & impact

Define and lead the crawl/walk/run roadmap of evolving and scaling Beauty Squad as an interconnected membership ecosystem synchronized to e.l.f.’s broader community strategy
Drive net new member acquisition, activation, engagement, retention, and lifetime value growth, measured across connected channels; DTC, Retail in-store/online and Marketplaces (Amazon, TikTok Shop)
Own annual goals, KPIs, and investment priorities for the program; measure and monitoring weekly/monthly
Lead onboarding journeys and activation programs that accelerate member engagement and synchronize seamlessly with the brand and community vision
Own end-to-end rewards strategy including points, tiers, perks, surprise-and-delight, experiential rewards, and member recognition
Drive member engagement through gamification, challenges, streaks, badges, quests, and interactive experiences, in partnership with IMC

Requirements

What you’ll need

Bachelor's degree in Business, Marketing, Digital Commerce, Customer Experience, or related field
8 years of experience in leading and managing global loyalty, membership, customer engagement, CRM, digital products, community management, or related disciplines with high volume of members
Experience leading high-performing teams and complex cross-functional frameworks rooted in collaboration
Proven track record growing membership programs, active users, retention, and customer lifetime value
Experience operating within consumer brands, retail, beauty, hospitality, gaming, media, or community-driven businesses

Benefits

Comp & perks

Total compensation includes base salary, annual company-based performance bonus, and equity
Medical insurance
Dental insurance
Vision insurance
Retirement savings plan
Gender neutral parental leave
Unlimited paid time off

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

customer engagementCRMdigital productsmembership programsgamificationKPI measurementdata analysiscommunity managementretention strategiesDTC marketing

Soft Skills

leadershipcollaborationstrategic planningcommunicationteam managementproblem-solvingcreativityadaptabilityproject managementcustomer-centric mindset

Certifications

Bachelor's degree in BusinessBachelor's degree in MarketingBachelor's degree in Digital CommerceBachelor's degree in Customer Experience