Senior Director, Global Social Commerce

E.L.F. BEAUTY

Senior Director leading global social commerce strategy at e.l.f. Beauty.

Posted 6/12/2026full-timeNew York City • New York • 🇺🇸 United StatesSenior💰 $160,000 - $205,000 per yearWebsite

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

digital commercesocial commercemarketplacesretail mediamerchandisingcommercial planningpromotional strategyanalyticsfinancial acumenrevenue growth

Soft Skills

leadershipcommunicationorganizational influenceteam buildingstrategic thinkinganalytical skillsstakeholder managementadaptabilityproblem-solvingcollaboration

Tools & Technologies

TikTok Shopaffiliate ecosystemsLIVE commercesocial commerce platformsreporting frameworksgovernance modelsperformance metricsglobal stakeholdersagenciesplatform partners

Industry Keywords

creator commercehigh-growth commerceinternational marketscategory-leading growthend-to-end merchandisingcustomer acquisitionplatform expansionpromotional planningscalable growth strategiessocial selling

About the role

Key responsibilities & impact

Own the global expansion and commercialization of TikTok Shop across North America, Europe, Latin America, and future markets
Own revenue growth, GMV, profitability, customer acquisition, and long-term platform health
Develop scalable growth strategies across affiliates/creator commerce, LIVE selling, paid traffic, merchandising, and promotional planning
Build annual operating plans and investment strategies that unlock category-leading growth
Own end-to-end merchandising strategy across social commerce platforms
Define how products are launched, prioritized, priced, bundled, promoted, and optimized within social commerce ecosystems
Lead a high-performing team spanning affiliate/creator commerce, LIVE commerce, shop operations, platform expansion, TikTok Shop Partners (TSPs), and social commerce analytics
Establish standardized processes, reporting frameworks, governance models, and performance metrics across markets
Ensure social commerce is fully connected to e.l.f.'s broader commerce strategy

Requirements

What you’ll need

10+ years of experience in digital commerce, social commerce, marketplaces, retail media, or related fields
Deep expertise in TikTok Shop, creator commerce, affiliate ecosystems, LIVE commerce, and emerging social selling platforms
Significant experience leading high-growth commerce businesses with meaningful revenue accountability
Proven track record building and leading high-performing teams through periods of rapid growth and transformation
Strong merchandising, commercial planning, and promotional strategy experience
Experience managing agencies, platform partners, and global stakeholders
Exceptional leadership, communication, and organizational influence skills
Strong analytical and financial acumen with the ability to connect data to business outcomes
Global experience preferred, including launching or scaling commerce businesses across international markets

Benefits

Comp & perks

annual company-based performance bonus up to 200%
equity
medical insurance
dental insurance
vision insurance
retirement savings plan
gender neutral parental leave
unlimited paid time off