Salary
💰 $60,000 - $80,000 per year
About the role
- Support execution of social media strategy to build brand awareness, engage community, and drive growth
- Assist in the planning, creation, and scheduling of daily social content across Instagram, TikTok, YouTube, Pinterest, and emerging platforms
- Support content production, including briefing creative assets, coordinating shoots, and ensuring alignment with brand guidelines
- Track, analyze, and report on key performance metrics (engagement, reach, follower growth, conversions)
- Conduct social listening to identify cultural moments, beauty trends, and influencer content opportunities
- Collaborate cross-functionally with Influencer Marketing, PR, Creative, and E-commerce teams to support product launches, campaigns, and events
- Stay up to date on evolving platform features and industry trends to keep the brand’s social presence innovative and competitive
Requirements
- 2-4 years of experience in social media marketing, preferably within the beauty, fashion, or lifestyle industries
- Strong knowledge of social platforms, trends, and content formats (Instagram Reels, TikTok videos, Stories, etc.)
- Excellent copywriting, editing, and communication skills with a strong sense of brand voice
- Proficiency with social media management tools (e.g., Later, Sprout, Hootsuite) and analytics platforms
- Basic design/photo/video editing skills (e.g., Canva, Adobe Creative Suite, CapCut) preferred
- Highly organized with strong attention to detail and ability to manage multiple priorities
- Passion for beauty and a keen eye for aesthetics and storytelling
- Experience managing content on community-driven platforms (Reddit, Substacks, etc.)
- Strong long-form writing skills
- Knowledge of SEO/keywords to drive visibility and engagement
- competitive pay and benefits
- bonus eligibility (200% of target over the last six fiscal years)
- equity
- flexible time off
- year-round half-day Fridays
- hybrid 3 day in office, 2 day at home work environment
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
social media marketingcopywritingeditingcontent creationanalyticsSEOphoto editingvideo editingcontent managementcommunity engagement
Soft skills
communicationorganizationattention to detailstorytellingcreativitycollaborationtime managementpassion for beautyadaptabilitycritical thinking