Associate Director, Brand Marketing, Body Category

E.L.F. BEAUTY

Associate Director for brand marketing at e.l.f. Beauty overseeing body category brand strategy and global go-to-market vision.

Posted 5/30/2026full-timeLos Angeles • California • 🇺🇸 United StatesSenior💰 $130,000 - $160,000 per yearWebsite

About the role

Key responsibilities & impact

Define and own the global brand strategy for the Naturium body category establishing the brand world, narrative architecture, and long-range vision
Develop brand positioning, messaging frameworks, and creative territories that are distinctly ownable for body
Identify whitespace opportunities in the body category and consumer landscape that the brand can meaningfully own
Serve as the global brand authority for body the final word on how the brand shows up across every market, channel, and partner
Architect the world of Naturium body: the aesthetic, the voice, the values, and the emotional territory the brand inhabits
Develop and steward brand guidelines and creative standards that give the body category a coherent, magnetic identity across global touchpoints
Shape the cultural brand calendar identifying tentpole moments, cultural conversations, and brand-right opportunities that bring the body world to life
Forge brand partnerships, collaborator relationships, and cultural alliances that expand the body brand's universe and deepen consumer connection
Champion a brand-first approach to every consumer touchpoint, ensuring the body category has a distinct, consistent presence that is unmistakably Naturium
Lead the strategic development of 360° brand campaigns for the body category setting the creative vision, brand narrative, and cultural ambition from brief through execution
Partner with Creative, Social, PR, and Media teams to deliver campaigns that are culturally resonant, globally scalable, and unmistakably on-brand
Own the go-to-market vision for the Naturium body category defining annual and seasonal brand strategies that translate global positioning into commercially powerful US market activation
Shape the strategic narrative for how the body brand enters, shows up, and wins in the US retail environment across mass, specialty, and DTC
Set the strategic direction for key retail brand moments with partners ensuring the body brand shows up with power and coherence at every touchpoint
Manage and optimize regional marketing investment across campaigns, launches, and activations, ensuring strong ROI and disciplined financial stewardship
Define brand health metrics and success criteria that measure the strength of the body brand world, not just campaign outputs
Leverage consumer, cultural, and competitive intelligence to continuously sharpen brand strategy and GTM vision
Build clear, compelling brand narratives for leadership that connect brand equity building to long-range business growth
Apply a rigorous, insight-led lens to ensure the body brand strategy remains culturally relevant and commercially sharp
Act as the strategic center of gravity for the body category aligning Global Brand, Creative, Sales, Retail, Integrated Communications, and Consumer Insights teams around a unified brand vision
Champion the consumer and culture at every cross-functional table, ensuring brand decisions are rooted in deep market and human understanding
Mentor junior brand talent and cultivate a team culture defined by strategic rigor, creative ambition, and brand obsession

Requirements

What you’ll need

8–10+ years of brand strategy, brand management, or integrated brand marketing experience within beauty, personal care, or high-growth consumer brands
Proven track record building brand worlds not just executing campaigns with deep experience in brand positioning, architecture, and creative strategy
Demonstrated success developing and owning go-to-market brand vision for the US market, including experience with mass, specialty, and DTC retail environments
Experience with key US retail partners (Target, Sephora, Ulta, and/or DTC) required
Strong understanding of the body care category, consumer behavior, and cultural trends
A genuine cultural antenna. You know what's happening in beauty, wellness, and broader culture, and you know how to make a brand part of the conversation
Demonstrated ability to influence senior cross-functional and global stakeholders through strategic clarity and compelling brand storytelling
Experience working with internal creative teams and external agency partners to deliver high-impact brand work
Hands-on experience using or evaluating generative AI tools in a brand or creative strategy context
Strong financial acumen with experience managing brand investment and performance metrics
Exceptional communicator written, verbal, and visual with the ability to build and sell a brand vision to any audience
Highly strategic with strong executional instinct; you can write the brand manifesto and make sure it gets built
Ability to travel as business needs require

Benefits

Comp & perks

medical, dental, and vision insurance
retirement savings plan
gender neutral parental leave
unlimited paid time off
annual company-based performance bonus

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

brand strategybrand managementintegrated brand marketingbrand positioningbrand architecturecreative strategygo-to-market strategyfinancial acumenperformance metricsconsumer behavior

Soft Skills

strategic claritycompelling storytellingexceptional communicationinfluencing stakeholderscultural awarenessmentoringteam culturecreative ambitionstrategic rigorexecutional instinct