Senior Director, Product Marketing

E.L.F. BEAUTY

Senior Director of Product Marketing responsible for global product marketing strategy and execution. Driving brand growth and innovation for e.l.f.

Posted 5/20/2026full-timeLos Angeles • California • 🇺🇸 United StatesSenior💰 $160,000 - $205,000 per yearWebsite

About the role

Key responsibilities & impact

responsible for the full funnel of global product marketing strategy
building a long-term innovation roadmap
executing go-to-market plans that drive brand growth and increase market share
demonstrating key cultural practices of growth, positivity, honesty, curiosity, innovation, speed, agility and collaboration
championing alignment across Creative, Brand, Sales, International Marketing, Planning, Product Development and R&D

Requirements

What you’ll need

12+ years of progressive experience in product marketing, brand marketing, innovation, or category management within beauty, skincare, personal care, or CPG industries
Proven experience leading global product marketing strategy and innovation pipelines for high-growth consumer brands
Deep expertise in skincare product marketing, including facial skincare, body care, lip care, and adjacent beauty/wellness categories
Demonstrated success developing and executing full-funnel go-to-market strategies that drive brand growth, market share, and retail expansion
Strong understanding of consumer behavior, market trends, competitive landscape, social listening, and white space analysis
Experience partnering closely with Product Development, R&D, Regulatory, Sales, Creative, and Brand teams to bring innovation to market
Proven ability to develop long-term innovation roadmaps grounded in consumer insights, retailer needs, and business objectives
Strong strategic and analytical capabilities, including pricing strategy, assortment planning, portfolio management, and business forecasting
Experience leading product positioning, messaging, storytelling, and marketing claims development in partnership with regulatory teams
Exceptional cross-functional leadership skills with the ability to influence and align stakeholders across multiple teams and levels of the organization
Strong executive presence with experience preparing and delivering business-critical presentations to senior leadership and board-level audiences
Ability to thrive in a fast-paced, agile, and entrepreneurial environment while managing multiple priorities and deadlines
Highly collaborative leadership style with demonstrated ability to build trust, inspire teams, and drive organizational alignment
Strong business acumen with experience managing marketing investments and evaluating business performance metrics
Passion for innovation, product development, and staying ahead of emerging trends within the beauty and skincare industry
Bachelor’s degree required; MBA or advanced degree preferred

Benefits

Comp & perks

medical, dental, and vision insurance
retirement savings plan
gender neutral parental leave
unlimited paid time off
annual company-based performance bonus
equity

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

product marketingbrand marketinginnovationcategory managementgo-to-market strategyconsumer behavior analysispricing strategyportfolio managementbusiness forecastingmarket share analysis

Soft Skills

cross-functional leadershipstrategic thinkinganalytical capabilitiescollaborationexecutive presenceinfluencetrust buildingteam inspirationagilityentrepreneurial mindset

Certifications

Bachelor's degreeMBA