Senior Manager, Integrated Marketing Communications, New Verticals

E.L.F. BEAUTY

Senior Manager driving integrated marketing communications for e.l.f. Beauty in a hybrid environment.

Posted 5/14/2026full-timeNew York City • New York • 🇺🇸 United StatesSenior💰 $110,000 - $140,000 per yearWebsite

About the role

Key responsibilities & impact

Serve as the integrated marketing flywheel lead — connecting social, influencer, PR, community, commerce, and experiential
Help shape the voice, personality, and cultural identity of the brand through integrated marketing
Lead social strategy and day-to-day execution across TikTok, Instagram, YouTube, and emerging platforms
Build and execute creator strategies across paid and organic, partnering closely with influencer agencies
Oversee creator partnerships, product seeding, campaign coordination, and performance tracking
Partner closely with PR teams to maximize earned media and concept high-impact events

Requirements

What you’ll need

6–8 years of experience across integrated marketing, communications, social, and influencer marketing (bonus points for beauty, fashion, or CPG experience)
proven ability to build and grow communities through culturally relevant storytelling, creator relationships, and experiences that deepen engagement, foster loyalty, and turn audiences into active brand advocates
excellent communication, copywriting, and presentation skills
understanding of how earned media and social conversation work with paid media to amplify reach
ability to thrive in fast-moving environments where priorities shift quickly
collaborative and organized with ambitious goals

Benefits

Comp & perks

medical, dental, and vision insurance
retirement savings plan
gender neutral parental leave
unlimited paid time off
annual company-based performance bonus of up to 200% of target
flexible time off
year-round half-day Fridays

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

integrated marketingsocial marketinginfluencer marketingcommunity buildingcampaign coordinationperformance trackingcopywritingpresentation skillsearned mediapaid media

Soft Skills

communicationstorytellingcollaborationorganizationadaptabilitygoal-orientedcreativityleadershipstrategic thinkingrelationship building