Assistant Manager, Digital Commerce and Operations
E.L.F. BEAUTY
full-time
Posted on:
Location: New York • 🇺🇸 United States
Visit company websiteSalary
💰 $70,000 - $95,000 per year
Job Level
Mid-LevelSenior
Tech Stack
CloudSwitching
About the role
- Drive revenue growth across all DTC channels (site, app, social commerce) through daily management of commercial levers.
- Develop and optimize the digital merchandising strategy, including brand stories, campaign moments, and conversion-driving journeys.
- Own execution of site and app content, from homepage to PDPs, ensuring consistent brand storytelling and flawless execution.
- Partner with SEO/GEO, UX, CRM and Paid Media leads to map and forecast impact of traffic growth, personalization, and retention opportunities.
- Collaborate closely with Beauty Squad and User Journey/GTM leads to create cohesive, commercial-centric experiences.
- Identify and implement strategies to improve profitability and contribution margin across channels.
- Lead setup, execution, and monitoring of promotions across DTC channels, ensuring timely and flawless activation.
- Plan, budget and forecast sampling FOC and promotional collateral to aid DTC exclusive offering.
- Partner with Operations to align on S&OP processes, inventory availability, and in-stock timelines.
- Provide P&L and forecasting guidance for digital commerce, adjusting plans daily to maximize performance.
- Ensure visibility of risks and opportunities, recommending agile adjustments to meet revenue goals.
- Champion process improvements that enhance forecast accuracy, efficiency, and cross-team alignment.
- Build and aid delivery of weekly reporting, providing actionable insights to leadership, in partnership with analytics.
- Lead conflict calendars and monitor KPIs to track sales, promotional performance, inventory health, and consumer experience.
- Leverage analytics to inform digital planning, promotional calendars, and long-term strategy.
- Partner with and lead liaison with Operations and Customer Service to inform of promotions, launches, technology changes and integrate consumer feedback into site and operational improvements.
- Manage and mentor the digital merchandising team, ensuring executional excellence across categories and launches.
- Serve as a cross-functional connector between Digital, Operations, Finance, Legal, International and Customer Service.
- Foster a culture of data-driven decision-making, continuous testing, and bold innovation, while leading with relationship-first empathy and collaboration.
Requirements
- 6+ years of experience in eCommerce, digital merchandising, or operations, preferably with a CPG brand.
- Proven success managing forecasts, promotions, and digital merchandising in a high-volume environment.
- Deep understanding of S&OP processes, inventory planning, and commercial levers that drive DTC growth.
- Proficiency with Commerce platforms (Shopify, Salesforce Commerce Cloud, etc.) and analytics tools (Excel, Power BI, GA4, Tabs Analytics).
- Strong communication skills with the ability to present to and influence senior executives.
- Demonstrated ability to lead teams, manage cross-functional stakeholders, and drive organizational change.
- Highly detail-oriented, process-driven, and comfortable context-switching in a fast-paced environment.
- A natural bold disruptor with a kind heart, driving change with creativity, empathy, and positive intent.