Director

• Oversee the development and execution of displays, collateral, and merchandise from concept to deployment.
• Collaborate cross-functionally with Sales, Marketing, Creative, and Operations to bring projects to life.
• Build and maintain a master calendar for all retail launches and merchandising initiatives.
• Create and manage project timelines to ensure timely execution and visibility across stakeholders.
• Own weekly status updates and provide clear communication to internal teams.
• Research, track, and propose materials, display trends, and creative innovations in retail.
• Partner with the Trade Marketing Manager to ensure alignment with retailer specs and brand standards.
• Analyze the effectiveness of display programs and report insights to inform future strategy.
• Conduct yearly reviews of merchandise and collateral for phase-outs and new opportunities.
• Manage vendor relationships including performance, pricing, and service evaluations to optimize sourcing strategy.

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