Marketing

• Drive Channel Strategy
• Translate and execute 360° go-to-market programs across key retailer marketing channels (in-store, e-commerce, and omnichannel) that elevate the brand and drive conversion.
• Partner with sales to develop tailored retail strategies grounded in shopper insights, category trends, and business objectives.
• Ensure brand consistency and creative excellence across all retail touchpoints—from merchandising to digital presence to in-store experiences.
• Develop and manage retailer presentations, sell-in decks, and toolkits that inspire and align internal and external partners.
• Support global e.l.f. Cosmetics & e.l.f. SKIN launches with compelling retail narratives, channel plans, and activation toolkits.
• Collaborate with brand, sales and integrated marketing teams to localize storytelling for specific channels and retailers.
• Own the creation and brand direction of retail merchandising assets, ensuring every display and touchpoint reflects brand identity and drives conversion.
• Partner with creative, project management and visual merchandising teams to bring bold ideas to life through secondary displays, planograms and eventing.
• Lead timelines, briefs, and executional details to deliver channel deliverables at e.l.f. speed—with excellence.
• Track performance metrics (sales lift, engagement, ROI) to evaluate campaign effectiveness and inform future strategies.
• Leverage consumer and shopper insights to continuously enhance program relevance and impact.
• Be the connective tissue between brand, sales, and creative teams—ensuring alignment and cross-functional excellence in all retailer touchpoints.
• Own end-to-end retailer planning for key launch initiatives—from merchandising and activation strategy to digital rollout and post-launch analysis.

Manager, Channel Marketing

SVP, Consumer Marketing

Associate Director, Marketing Sciences

Lead Customer Marketing

Director, Performance Marketing

Telemarketer