E-Central Credit Union

Strategy

• Product Discovery & Evaluation
• Lead and develop the discovery phase for new products and enhancements, including market research, member feedback, internal needs assessments, and competitive analysis
• Leverage ongoing market and industry intelligence to proactively identify emerging opportunities, risks, and gaps
• Facilitate ideation sessions and cross-functional brainstorming to identify opportunities and define product concepts
• Develop business cases, product feature brochures, initial pricing scenarios, revenue streams and estimates, feasibility studies, and risk assessments to support product recommendations
• Partner Vetting & Collaboration
• Identify, evaluate, and recommend strategic partners and vendors for product initiatives
• Maintain active relationships with industry partners and vendors to understand pricing models, product roadmaps, market positioning, and partnership opportunities
• Lead and facilitate meetings with potential partners, ensuring alignment with business objectives and member needs
• Build and maintain strong relationships with external stakeholders and industry experts
• Market, Industry & Strategic Intelligence
• Monitor developments across the credit union industry, fintech ecosystem, regulatory environment, and broader financial services landscape
• Track and synthesize insights from sources including Filene Research Institute, ACU, peer credit unions, CUSOs, fintech partners, regulators, and industry forums
• Monitor non-technology drivers of change such as regulatory posture, economic conditions, risk trends, and operational pressures
• Translate market and industry insights into implications and recommendations for product strategy, prioritization, and investment decisions
• Provide regular, structured updates and executive-level summaries to Senior Leadership and other stakeholders as appropriate
• Formal Approval & Handoff
• Prepare product proposals, ROI and documentation for formal approval by leadership and the product development team
• Collaborate with project manager and product/relationship owners to support a smooth transition from discovery to development
• Ensure all necessary requirements and analysis are complete for project teams to begin launch plans, execute project timelines, and deliver final product
• Training & Enablement
• Help develop and deliver training materials, workshops, and presentations for internal teams on new products, processes, and partner solutions
• Serve as a resource for ongoing product education and adoption
• Industry Engagement & Presentation
• Travel up to 25% of the time to conferences, industry events, partner meetings, and council meetings
• Present our Beastro technology, CUSOs and product concepts to external audiences, representing the organization’s innovation and expertise
• Use industry engagement as a key method for gathering market intelligence and strengthening strategic relationships
• Build networks and share thought leadership at industry forums
• Continuous Improvement
• Own the ongoing rhythm of market awareness across the organization, ensuring insights are timely, relevant, actionable and shared within Teams channels
• Collaborate with Marketing and Business Development to align market intelligence with positioning, messaging, and go-to-market strategy
• Seek out ways to utilize AI in ongoing research, partnership vetting, pricing considerations, and more
• Help foster a culture of innovation, collaboration, and continuous learning across the organization

Product Strategy Manager