Demand Gen Manager
Dynatron Software, Inc.
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteSalary
💰 $100,000 - $115,000 per year
Job Level
Mid-LevelSenior
About the role
- Develop and manage targeted, multi-channel ABM programs that drive engagement, pipeline creation, and revenue within priority accounts.
- Partner closely with Marketing, Sales, and RevOps to align on target account lists, messaging frameworks, buyer journeys, and reporting.
- Leverage intent data, engagement insights, and personalization tools to tailor outreach and improve conversion outcomes.
- Utilize digital channels, paid media, and events to move target accounts through the funnel, from awareness to opportunity.
- Build campaigns that fuel upsell and cross-sell opportunities across the existing customer base.
- Develop customer advocacy, referral, and loyalty programs to generate high-quality leads.
- Create nurture tracks that support expansion opportunities and strengthen long-term account value.
- Collaborate with Customer Success and Product teams to drive adoption, retention, and customer lifetime value.
- Measure, analyze, and report on campaign and account performance, including pipeline contribution and ROI.
- Continuously test and iterate across channels to improve conversion rates and accelerate pipeline velocity.
Requirements
- 5+ years of experience in B2B demand generation and ABM, ideally within a SaaS or technology environment.
- Proven success running ABM programs using platforms such as Demandbase, 6sense, RollWorks, or Terminus.
- Hands-on experience with CRM and marketing automation tools (e.g., HubSpot, Marketo, Pardot, Salesforce).
- Strong analytical mindset with comfort interpreting funnel metrics and translating data into actionable insights.
- Excellent project management and cross-functional collaboration skills.
- Creative, strategic thinker with the ability to execute efficiently, adapt quickly, and thrive in a dynamic, high-growth environment.
Benefits
- Comprehensive health, vision, and dental insurance
- Employer-paid disability and life insurance
- Participation in Dynatron’s Equity Incentive Plan
- 401(k) with competitive company match
- Flexible vacation policy, plus 11 paid holidays
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
B2B demand generationABM programscampaign measurementfunnel metrics analysisdata interpretationcustomer advocacy programsnurture tracks developmentupsell strategiescross-sell strategiespipeline contribution analysis
Soft skills
analytical mindsetproject managementcross-functional collaborationcreative thinkingstrategic thinkingadaptabilityexecution efficiencythrive in dynamic environments