Email Marketing Strategist
DXC Technology
full-time
Posted on:
Location Type: Hybrid
Location: Warsaw • Poland
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About the role
- Build and lead the global email marketing strategy aligned with business, GTM and demand-generation goals
- Define channel objectives, performance measurement frameworks and long-term roadmap
- Establish governance models for GDPR compliance, segmentation, data usage, opt-in management and list hygiene
- Create frameworks for newsletters, nurture streams, lifecycle programs and automated journeys
- Ensure alignment with brand, content, portfolio marketing and campaign strategies
- Design persona, industry and account-level multi-touch nurture journeys
- Map lifecycle programs across awareness, nurture, onboarding, retention and re-engagement
- Define audience targeting models based on behavioral, firmographic and intent signals
- Evaluate and recommend AI tools for personalization, journey optimization and predictive analytics
- Design success metrics and establish a consistent reporting and optimization cadence
- Produce periodic performance reviews and recommendations
Requirements
- 7+ years of experience in marketing, with strong experience on email, lifecycle, or marketing automation strategy in a B2B environment
- Expertise in designing multi-touch nurture programs and lifecycle journeys
- Strong understanding of GDPR and email compliance best practices
- Familiarity with segmentation, CRM systems and marketing automation platforms
- Strong strategic thinking and the ability to design frameworks, journeys and cross-channel integration plans
- Skilled collaborator with experience working cross-functionally
- Analytical mindset—comfortable interpreting data to drive recommendations
- Strategic, structured, proactive, and self-directed
- Advanced English proficiency (C1 level or equivalent), with strong written and verbal communication skills for working in a global, cross-functional organization
- Highly Desirable: Experience applying AI tools for personalization, insights, testing, or automation
- Understanding of predictive analytics, lead scoring or next-best-action decisioning
- Experience in technology or professional services industries
Benefits
- Stable employment in an international company
- Modern and conveniently located offices
- Substantial medical insurance package provided in cooperation with the biggest medical services provider in Poland
- Life insurance package
- Multisport Card
- Advancement opportunities within the organization (a variety of interesting projects with the array of technologies and tools)
- Unlimited access to DXC University with courses from a bunch of external partners for the best learner's experience (e.g. Udemy)
- DXC Partner courses and certifications (Microsoft, SAP, ServiceNow, AWS, Google, Dell Technologies, IBM, Microfocus, Salesforce, Red Hat, Vmware, Workday)
- Employee Referral Program - financial bonus for the referrer for successful candidate recommendation
- Opportunity to join the numerous charity and ecology-related events organized by our CSR Team (Corporate Social Responsibility)
- Dixi Cool activities: trips, sports and wellness events, discounts for cultural events
- Employee Recognition Program with points assigned by colleagues for the recognized employees (exchangeable for prizes)
- Employee Assistance Program (providing 24/7 support for employees and their families in difficult life situations)
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
email marketing strategylifecycle marketingmarketing automationGDPR compliancesegmentationmulti-touch nurture programsaudience targeting modelspredictive analyticsdata interpretationperformance measurement
Soft Skills
strategic thinkingcollaborationanalytical mindsetstructuredproactiveself-directedwritten communicationverbal communication