Lifecycle Marketing Manager

Dutch Business Network

Lifecycle Marketing Manager for Dutch, transforming veterinary care through targeted marketing strategies. Requires hands-on Iterable experience to optimize prospect journeys in a fully remote role.

Posted 6/9/2026full-timeRemote • California • 🇺🇸 United StatesMid-LevelSenior💰 $85,000 - $115,000 per yearWebsite

About the role

Key responsibilities & impact

Build and execute prospect-focused lifecycle campaigns across email, SMS, and push in Iterable
Own day-to-day execution of key prospect moments including:
- Lead nurture & prospect engagement sequences
- Trial new conversion programs
- Abandoned flow re-engagement
- Promotional and time-sensitive offer campaigns
Create and maintain journeys, triggers, and recurring campaigns with strong attention to detail
Partner with growth, design, and CX to ensure prospect messaging is timely, persuasive, and on-brand
QA campaigns thoroughly (logic, personalization, rendering, links, timing)
Monitor funnel performance and report on prospect metrics (open rate, CTR, trial starts, conversion rate)
Support A/B testing of subject lines, content, offers, timing, and segmentation
Help document and improve prospect lifecycle best practices and templates as the program scales

Requirements

What you’ll need

3+ years of lifecycle or CRM marketing experience with a focus on prospect or acquisition marketing
3+ years of hands-on Iterable experience required (journeys, triggers, segmentation, A/B testing)
Strong understanding of prospect segmentation, lead scoring, and conversion-focused messaging
Comfort working with funnel data to identify gaps and optimize conversion rates
Extremely detail-oriented with strong QA instincts
Clear, persuasive writing style that balances urgency with Dutch's warm, trustworthy voice
Ability to manage multiple campaigns simultaneously in a fast-moving environment
A bias toward action: ship, learn, iterate
**Nice to Haves:**
Experience in subscription, DTC, or consumer health/wellness
Familiarity with growth experimentation frameworks and prospect lifecycle measurement
HTML knowledge for email troubleshooting
Experience collaborating with paid growth or product marketing teams

Benefits

Comp & perks

Health, dental and vision insurance
Flexible PTO
401k plan
Robust holiday schedule
Growth opportunities!

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

lifecycle marketingCRM marketingprospect engagementA/B testingsegmentationlead scoringconversion rate optimizationHTMLcampaign executionfunnel performance monitoring

Soft Skills

detail-orientedpersuasive writingmulti-taskingaction-orientedcollaborationcommunicationproblem-solvingadaptabilitytime managementcritical thinking