Lifecycle Marketing Manager – Prospect Marketing

Dutch Business Network

Lifecycle Marketing Manager driving trial starts and conversions through targeted marketing at Dutch. Focused on prospect marketing using email, SMS, and push programs.

Posted 5/28/2026full-timeRemote • California • 🇺🇸 United StatesMid-LevelSenior💰 $85,000 - $115,000 per yearWebsite

About the role

Key responsibilities & impact

Build and execute prospect-focused lifecycle campaigns across email, SMS, and push in Iterable
Own day-to-day execution of key prospect moments including:
- Lead nurture & prospect engagement sequences
- Trial new conversion programs
- Abandoned flow re-engagement
- Promotional and time-sensitive offer campaigns
Create and maintain journeys, triggers, and recurring campaigns with strong attention to detail
Partner with growth, design, and CX to ensure prospect messaging is timely, persuasive, and on-brand
QA campaigns thoroughly (logic, personalization, rendering, links, timing)
Monitor funnel performance and report on prospect metrics (open rate, CTR, trial starts, conversion rate)
Support A/B testing of subject lines, content, offers, timing, and segmentation
Help document and improve prospect lifecycle best practices and templates as the program scales

Requirements

What you’ll need

3+ years of lifecycle or CRM marketing experience with a focus on prospect or acquisition marketing
3+ years of hands-on Iterable experience required (journeys, triggers, segmentation, A/B testing)
Strong understanding of prospect segmentation, lead scoring, and conversion-focused messaging
Comfort working with funnel data to identify gaps and optimize conversion rates
Extremely detail-oriented with strong QA instincts
Clear, persuasive writing style that balances urgency with Dutch's warm, trustworthy voice
Ability to manage multiple campaigns simultaneously in a fast-moving environment
A bias toward action: ship, learn, iterate

Benefits

Comp & perks

🌐 Worldwide ❌ Jobs You've Hidden ⭐️ Saved Jobs ✅ Applied Jobs ✉️ Email Alerts 👤 Account Dutch Business Network Website LinkedIn All Job Openings 1 - 10 employees The Dutch Business Network [DBN] is a network of entrepreneurs & professionals with a link to The Netherlands who meet regularly to learn, network and share experiences. All events are conducted in English and are open to members & guests. Lifecycle Marketing Manager – Prospect Marketing Job not on LinkedIn 🔥 3 minutes ago 🏄 California – Remote 💵 $85k - $115k / year ⏰ Full Time 🟡 Mid-level 🟠 Senior 🎡 Marketing Apply Now Find Hiring Managers Customize resume + cover letter Report problem ☆ Save ☑️ Mark as applied ❌ Hide 📋 Description
Build and execute prospect-focused lifecycle campaigns across email, SMS, and push in Iterable
Own day-to-day execution of key prospect moments including:
- Lead nurture & prospect engagement sequences
- Trial new conversion programs
- Abandoned flow re-engagement
- Promotional and time-sensitive offer campaigns
Create and maintain journeys, triggers, and recurring campaigns with strong attention to detail
Partner with growth, design, and CX to ensure prospect messaging is timely, persuasive, and on-brand
QA campaigns thoroughly (logic, personalization, rendering, links, timing)
Monitor funnel performance and report on prospect metrics (open rate, CTR, trial starts, conversion rate)
Support A/B testing of subject lines, content, offers, timing, and segmentation
Help document and improve prospect lifecycle best practices and templates as the program scales 🎯 Requirements
3+ years of lifecycle or CRM marketing experience with a focus on prospect or acquisition marketing
3+ years of hands-on Iterable experience required (journeys, triggers, segmentation, A/B testing)
Strong understanding of prospect segmentation, lead scoring, and conversion-focused messaging
Comfort working with funnel data to identify gaps and optimize conversion rates
Extremely detail-oriented with strong QA instincts
Clear, persuasive writing style that balances urgency with Dutch's warm, trustworthy voice
Ability to manage multiple campaigns simultaneously in a fast-moving environment
A bias toward action: ship, learn, iterate Apply Now 📊 Check your resume score for this job Improve your chances of getting an interview by checking your resume score before you apply. Check Resume Score Similar Jobs Americas Field Marketing Manager 🔥 1 hour ago Actian 201 - 500 ☁️ SaaS 🏢 Enterprise Website LinkedIn All Job Openings Field Marketing Manager at Actian developing and executing regional marketing plans across the Americas. Collaborating with sales to drive lead generation and conversion through various marketing initiatives. 🇺🇸 United States – Remote ⏰ Full Time 🟡 Mid-level 🟠 Senior 🎡 Marketing 🦅 H1B Visa Sponsor Agency Marketing Lead 🔥 1 hour ago Tern 11 - 50 💳 Fintech 🤝 B2B 💸 Finance Website LinkedIn All Job Openings Agency Marketing Lead creating sales funnels for Tern's marketing platform targeting travel agencies. Responsible for lead generation and marketing strategy execution. 🇺🇸 United States – Remote 💵 $160k - $180k / year ⏰ Full Time 🟠 Senior 🎡 Marketing Marketing Specialist – Global Programs 🔥 1 hour ago Wiz 201 - 500 🔒 Cybersecurity Website LinkedIn All Job Openings Marketing Specialist managing end-to-end operational delivery of global demand generation initiatives at Wiz. Collaborating across teams to ensure successful execution and optimization efforts. 🇺🇸 United States – Remote 💵 86k - 118k / year ⏰ Full Time 🟢 Junior 🟡 Mid-level 🎡 Marketing 🦅 H1B Visa Sponsor Customer Marketing Manager 🔥 1 hour ago Arize AI 51 - 200 🤖 Artificial Intelligence ☁️ SaaS 🏢 Enterprise Website LinkedIn All Job Openings Customer Marketing Manager focusing on customer-driven content and advocacy for AI infrastructure solutions. Collaborating with product and sales teams to amplify customer success narratives. 🇺🇸 United States – Remote 💵 $140k - $175k / year ⏰ Full Time 🟡 Mid-level 🟠 Senior 🎡 Marketing 🦅 H1B Visa Sponsor Marketing Specialist 🔥 1 hour ago Penn Interactive 201 - 500 Website LinkedIn All Job Openings CRM Specialist at Penn Interactive managing campaigns for theScore Bet. Engaging customers and providing a seamless user experience. 🇺🇸 United States – Remote 💵 $44k - $60k / year ⏰ Full Time 🟢 Junior 🟡 Mid-level 🎡 Marketing 🦅 H1B Visa Sponsor View More Marketing Jobs 🌐 Worldwide Built by Lior Neu-ner. I'd love to hear your feedback — Get in touch via DM or support@remoterocketship.com Search Search Jobs by country Search jobs by city Search jobs by job title Search entry-level jobs Search junior-level jobs Search senior-level jobs Search jobs by tech stack Search jobs by contract type Search remote internships Search remote part-time jobs Remote jobs Anywhere in the World Companies Hiring Anywhere in the World Companies Hiring Sales People Anywhere in the World Companies Hiring Software Engineers Anywhere in the World Resources Advice Tips for finding remote jobs Interview questions and answers Resume examples Cover letter examples Post a job Affiliates Privacy policy Terms of service Job board SEO course AI Apply Copilot OpenClaw job finder Jobs by Country Remote jobs anywhere in the world (Worldwide remote jobs) Remote jobs United States Remote jobs Australia Remote jobs Brazil Remote jobs Canada Remote jobs France Remote jobs Ireland Remote jobs Germany Remote jobs Netherlands Remote jobs Spain Remote jobs UK Popular Jobs Remote data analyst jobs Remote customer support jobs Remote executive assistant jobs Remote marketing jobs Remote product designer jobs Remote product manager jobs Remote project manager jobs Remote recruiter jobs Remote sales jobs Remote software engineer jobs Jobs by Type Remote full-time jobs Remote part-time jobs Remote contract jobs Remote internship jobs Remote entry-level jobs Remote jobs with no experience required Remote junior jobs (1-3 years of experience) Digital nomad jobs Remote jobs with no degree required Freelance remote jobs Temporary remote jobs Remote jobs hiring now Stay at home mom jobs

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Hard Skills & Tools

lifecycle marketingCRM marketingprospect engagementA/B testinglead scoringconversion rate optimizationemail marketingSMS marketingpush notificationscampaign management

Soft Skills

detail-orientedpersuasive writingmulti-taskingaction-orientedcollaborationcommunicationproblem-solvingtime managementadaptabilitycritical thinking