SEO Manager
Dutch Business Network
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇨🇦 Canada
Visit company websiteSalary
💰 CA$1,200,000 - CA$1,400,000 per year
Job Level
Mid-LevelSenior
About the role
- Build and own Dutch’s company-wide GEO roadmap to maximize SOV all LLMs
- Identify priority queries/topics where Dutch should appear as a cited or recommended source
- Map generative search intent vs. traditional search intent to identify new content opportunities
- Develop GEO playbooks to ensure content is optimized for LLM retrieval and summarization
- Partner with the content team to produce authoritative, fact-rich, structured content aligned with LLM preferences
- Implement content formats that improve LLM selection, including FAQ expansions, listicles, medically reviewed relevant content, etc.
- Ensure LLMs can easily extract Dutch as a trusted source and all content is readable
- Help outline and implement technical optimization for LLM discoverability on the site
- Monitor Dutch’s SOV using emerging GEO tools and manual methods and provide recommendations on optimizations
- Work with product and engineering to support GEO focused automation, page templates and best practices
Requirements
- 5+ years of SEO, content strategy, and search optimization experience
- Strong understanding of how LLMs source, rank, and cite content
- Strong technical SEO background (indexation, rendering, structured data, schema, internal linking, improving site speed, etc.)
- Skilled in keyword research to help guide content decisions
- Experience with tools including, GSC, Ahrefs/SEMrush, and LLM listening tools
- Strong analytical skills with the ability to interpret A/B tests, entity graphs, and LLM evaluation signals and turn them into actionable recommendations
- Comfortable working cross functionally
- Experience in health or pet care is a ***bonus!***
Benefits
- Competitive compensation and equity package
- Health, dental, and vision insurance
- Flexible PTO
- The chance to make a meaningful impact on pets (and their people)
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
SEOcontent strategysearch optimizationtechnical SEOkeyword researchindexationrenderingstructured dataschemainternal linking
Soft skills
analytical skillscross-functional collaboration