Ad Sales Lead

Duolingo

Ad Sales Lead scaling Duolingo’s direct advertising business across West Coast brands and agencies. Owning regional strategy, seller leadership, major deals, and revenue growth for its education app.

Posted 8/13/2026full-timeRemote • California • 🇺🇸 United StatesSenior💰 $140,000 - $210,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates extensive experience in digital ad sales, with a strong focus on building and executing go-to-market strategies, managing sales teams, and driving revenue growth. Proven ability to engage senior decision makers and leverage data for performance assessment and strategic decision-making.

Highest-signal resume keywords

Digital Ad Sales ExperienceGo-To-Market Strategy DevelopmentTeam Leadership and CoachingAd Tech and Mobile App Ecosystem KnowledgeRelationship Building with Senior Decision Makers

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Revenue Target ManagementSales ForecastingDeal NegotiationCampaign Delivery CoordinationData-Driven Performance AssessmentVideo and Native Ad SalesInnovative Agreement StructuringSales Process ShapingGTM Strategy ExecutionCRM Hygiene Standards

Soft Skills

Excellent Communication SkillsPresentation SkillsProblem-Solving in Ambiguous Situations

Tools & Technologies

CRM SystemsSales Analytics Tools

Industry Keywords

Mobile AdvertisingConsumer App EnvironmentsEntertainmentGamingStreamingTechAgency RelationshipsSales MotionsLive-Campaign StorytellingNative/Custom Programs

About the role

Key responsibilities & impact

Own West Coast revenue targets and forecasting; build a predictable pipeline across named accounts and agency groups.
Develop and execute regional go-to-market strategy, including territory design, vertical focus, pricing and packaging inputs, and coverage plans.
Hire, coach, and lead a team of sellers over time; establish operating rhythms, deal reviews, and CRM hygiene standards.
Build senior relationships at brands and agencies; open new logos and expand strategic accounts.
Lead complex deals from prospecting and positioning through negotiation, close, renewal, and expansion.
Partner with Account Management and Ad Ops to ensure flawless campaign delivery.
Share market feedback with sales and product leadership to inform pricing, packaging, measurement, and ad experiences.
Build repeatable sales motions, outreach cadences, and scalable team practices.

Requirements

What you’ll need

8+ years of direct digital ad sales experience.
Consistent track record of hunting, closing, and renewing in premium mobile or consumer app environments.
Experience selling video and native/custom formats and structuring innovative agreements with top-tier advertisers and agencies.
Ability to engage senior decision makers while building collateral, troubleshooting issues, and personally driving revenue.
Strong understanding of ad tech and mobile app ecosystems.
Ability to use data to assess performance and inform pricing and packaging.
Excellent communication and presentation skills.
Comfort operating with ambiguity at high velocity.
Established relationships across West Coast brand and agency decision makers preferred as an exceptional qualification.
Experience introducing or scaling a new ads product from 0→1 within a publisher or platform environment preferred as an exceptional qualification.
Experience shaping regional GTM, sales process, or coverage models preferred as an exceptional qualification.
Familiarity partnering with Account Management and Ad Ops on native/custom programs and live-campaign storytelling preferred as an exceptional qualification.
Vertical expertise in Entertainment, Gaming, Streaming, or Tech preferred as an exceptional qualification.

Benefits

Comp & perks

Equity compensation
Employee benefits supporting holistic well-being (specific benefits are linked but not detailed in the posting)
Interview accommodations available upon request