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About the role
Key responsibilities & impact- Own the P&L and day-to-day operations of Duolingo's online store in Japan, including assortment, site performance, supply chain, and fulfillment, with a high bar for efficiency and quality
- Own the store as a startup within Japan's marketing org, growing it with an eye toward revenue, ROI, and commercial performance across traffic, conversion, AOV, repeat purchase, and sell-through
- Lead product planning, design direction, and production, from concept through launch, in partnership with Brand, Design, Social, and Operations
- Identify, select, and manage external partners (vendors, manufacturers, agencies) and own those stakeholder relationships end-to-end
- Build the Duolingo Store into an efficient, on-brand marketing channel that deepens fan engagement through product drops, storytelling, and localized execution
- Develop and execute pop-up experiences and help explore future retail store opportunities that bring Duolingo to life in Japan
- Build and test merchandising concepts, product drops, and launch formats in Japan first, with the goal of scaling the most successful ones globally over time
- Work closely with the broader marketing team to connect store moments with campaigns, community buzz, and brand storytelling
Requirements
What you’ll need- 7+ years in e-commerce, merchandising, or consumer products leadership for a consumer-facing brand
- Experience building a merchandising or e-commerce function from 0 to 1, with hands-on ownership of a P&L and platforms such as Shopify
- An ability to think outside the box on merchandising and branding, balancing commercial performance with strong brand fit
- Experience leading cross-functional work across creative, marketing, operations, and external partners, with excellent execution skills in fast-moving environments
- Business-level English and Japanese, with strong communication skills across local and global teams.
Benefits
Comp & perks- Take a peek at how we care for our employees' holistic well-being with our benefits here.
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
E-CommerceMerchandisingP&L OwnershipProduct PlanningSite Performance OptimizationShopifyRetail StrategyMarket AnalysisData-Driven Decision MakingProduct Launch Management
Soft Skills
Creative ThinkingExecution SkillsStakeholder ManagementStorytellingTeam Collaboration