Country Marketing Manager
Duolingo
full-time
Posted on:
Location Type: Remote
Location: Indonesia
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About the role
- Leverage market insights to develop a marketing strategy to grow Duolingo’s awareness, brand love and expand the number of users in Indonesia
- Hire and lead agencies or contractors required to deliver the marketing plan
- Implement the plan with a focus on social media, partnerships, brand, acquisition campaigns and PR.
- Act as a local spokesperson sourcing and managing speaking opportunities in Indonesia for yourself and relevant executives
- Analyze the results of the local marketing efforts and adjust the plan
- Partner with Marketing and Product teams to develop localized product messaging and positioning for feature and product launches
Requirements
- Experience in conceiving, developing, and leading all aspects of Marketing
- Culturally clued up and immersed in trends, particularly with Social Media. You understand what Indonesian consumers care about now and craft ideas that will capture attention.
- Track record of achieving great results with ideas rather than large budgets
- Storyteller, with writing skills and the creativity to build compelling customer-centric narratives
- 8+ years of consumer marketing experience with a strong focus on social media and growth marketing
- Experience working as part of a remote team, building strong HQ relationships and influencing effectively for local market needs
- Proficient in English speaking and writing skills.
Benefits
- We will do everything we can within reason to make sure that your interview takes place in an environment that fairly and accurately assesses your skills
- Take a peek at how we care for our employees' holistic well-being with our benefits here.
- Duolingo is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
marketing strategysocial media marketingbrand managementacquisition campaignspublic relationsdata analysislocalized product messagingconsumer marketinggrowth marketingstorytelling
Soft Skills
leadershipcreativitycommunicationinfluencingcultural awarenesscollaborationwriting skillstrend analysiscustomer-centric thinkingadaptability