Country Marketing Manager

Duolingo

Country Marketing Manager for Duolingo in Indonesia. Develop marketing strategies and lead initiatives to grow brand awareness and user base.

Posted 4/13/2026full-timeRemote • 🇮🇩 IndonesiaSeniorLeadWebsite

About the role

Key responsibilities & impact

Leverage market insights to develop a marketing strategy to grow Duolingo’s awareness, brand love and expand the number of users in Indonesia
Hire and lead agencies or contractors required to deliver the marketing plan
Implement the plan with a focus on social media, partnerships, brand, acquisition campaigns and PR.
Act as a local spokesperson sourcing and managing speaking opportunities in Indonesia for yourself and relevant executives
Analyze the results of the local marketing efforts and adjust the plan
Partner with Marketing and Product teams to develop localized product messaging and positioning for feature and product launches

Requirements

What you’ll need

Experience in conceiving, developing, and leading all aspects of Marketing
Culturally clued up and immersed in trends, particularly with Social Media. You understand what Indonesian consumers care about now and craft ideas that will capture attention.
Track record of achieving great results with ideas rather than large budgets
Storyteller, with writing skills and the creativity to build compelling customer-centric narratives
8+ years of consumer marketing experience with a strong focus on social media and growth marketing
Experience working as part of a remote team, building strong HQ relationships and influencing effectively for local market needs
Proficient in English speaking and writing skills.

Benefits

Comp & perks

We will do everything we can within reason to make sure that your interview takes place in an environment that fairly and accurately assesses your skills
Take a peek at how we care for our employees' holistic well-being with our benefits here.
Duolingo is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

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Applicant Tracking System Keywords

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Hard Skills & Tools

marketing strategysocial media marketingbrand managementacquisition campaignspublic relationsdata analysislocalized product messagingconsumer marketinggrowth marketingstorytelling

Soft Skills

leadershipcreativitycommunicationinfluencingcultural awarenesscollaborationwriting skillstrend analysiscustomer-centric thinkingadaptability