Senior Vice President, Marketing – Finance & Credit and Risk

Dun & Bradstreet

Senior marketing executive driving positioning, go-to-market, pipeline, and AI adoption for Dun & Bradstreet’s Finance, Credit, and Risk businesses. Leading global teams and commercial growth.

Posted 8/25/2026full-timeJacksonville • Florida • 🇺🇸 United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates extensive expertise in B2B marketing, with a focus on product marketing, demand generation, and go-to-market strategy. Proven ability to lead high-performing teams and drive measurable commercial outcomes through data-driven insights and AI integration.

Highest-signal resume keywords

B2B Marketing ExperienceProduct Marketing ExpertiseDemand Generation StrategyExecutive LeadershipAI Integration in Marketing

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Go-To-Market StrategyPipeline GenerationMarket PenetrationPerformance MeasurementData AnalysisCampaign DevelopmentSales EnablementResource AllocationMarketing ROI OptimizationCustomer Engagement

Soft Skills

Executive PresenceCommunication SkillsStakeholder ManagementTeam LeadershipCoaching

Tools & Technologies

AI ToolsMarketing AnalyticsContent Creation ToolsSales ToolsWorkflow Optimization Software

Certifications & Qualifications

Bachelor's DegreeMaster’s Degree

Industry Keywords

Market InsightsCompetitive AnalysisCommercial OutcomesBrand ReputationGlobal Marketing

About the role

Key responsibilities & impact

Develop and execute an integrated marketing growth strategy across priority markets and customer segments for D&B’s Finance & Credit and Risk Operating Units
Bring market, customer, competitive, and performance insights to influence product, commercial, and growth strategies
Own Marketing's contribution to pipeline generation and revenue growth
Develop and execute integrated go-to-market strategies to increase demand, customer engagement, and market penetration
Align marketing investments with business priorities and measurable commercial outcomes
Partner with Corporate Communications and Brand, Content, and Event teams to strengthen executive visibility, thought leadership, industry influence, and brand reputation
Define and evolve positioning, messaging, and go-to-market strategy with Operating Unit General Managers and Product leaders
Translate product innovation, customer value, and competitive differentiation into compelling narratives
Drive alignment across product marketing, demand generation, communications, events, sales, and partnership activities
Advise business leaders using customer, market, competitive, and performance insights
Partner with sales leadership to strengthen go-to-market execution, improve conversion, and accelerate growth
Equip commercial teams with messaging, content, proof points, and sales tools throughout the customer lifecycle
Champion AI and agentic capabilities across marketing to improve productivity, personalization, execution, and competitive advantage
Apply AI across research, content creation, campaign development, analytics, and workflow optimization
Manage marketing investments and resource allocation to maximize return on investment
Lead planning, measurement, reporting, and optimization across marketing initiatives
Represent Marketing in executive planning and business reviews
Serve on the Marketing, Brand & Communications leadership team
Lead a multi-disciplinary marketing organization across product marketing, demand generation, and go-to-market strategy
Lead and coach a high-performing team and establish priorities, performance expectations, and ownership
Maintain alignment with Marketing, Brand & Communications, sales, product, and executive leadership teams
Deliver increased market awareness, stronger positioning, marketing-influenced pipeline and revenue growth, improved commercial effectiveness, AI adoption, and measurable marketing ROI

Requirements

What you’ll need

Bachelor's or Master’s Degree Required
20+ years of progressive B2B marketing experience, including significant executive leadership responsibility leading global marketing teams and strategies
Demonstrated success leading global marketing organizations through periods of growth, transformation, and market expansion
Proven success driving growth, pipeline, customer engagement, and market impact in complex enterprise environments
Experience building and leading high-performing, geographically dispersed teams
Strong business acumen with the ability to translate strategy into measurable commercial outcomes
Deep expertise in product marketing, demand generation, sales enablement, and go-to-market strategy
Demonstrated ability to leverage data and AI to improve marketing effectiveness and business performance
Exceptional executive presence, communication, and stakeholder management skills
Willing to travel for the interest of business

Benefits

Comp & perks

Generous paid time off in your first year, increasing with tenure
Up to 16 weeks 100% paid parental leave after one year of employment
Paid sick time to care for yourself or family members
Education assistance and extensive training resources
Do Good Program: Paid volunteer days and donation matching
Competitive 401k with company matching
Health and wellness benefits, including discounted Wellhub membership rates
Medical, dental and vision insurance for you, spouse/partner and dependents