Principal, Marketing – Alliances & Partnerships

Dun & Bradstreet

Principal Marketing for Alliances & Partnerships at Dun & Bradstreet driving global co-marketing initiatives with hyperscaler partners. Leading marketing strategy aligned to commercial priorities.

Posted 5/5/2026full-timeLondon • 🇬🇧 United KingdomLeadWebsite

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Define and activate a global partnership marketing strategy for hyperscaler partners, aligned to enterprise priorities and go‑to‑market goals to drive demand, pipeline, and growth
Act as the global marketing lead for strategic partners, building trusted relationships and serving as the connective link between partner organisations, sales, and marketing teams.
Lead the end‑to‑end design and delivery of joint global marketing initiatives, including thought leadership, events, webinars, content, and integrated demand campaigns, with a clear focus on measurable pipeline impact.
Partner closely with specialist marketing teams (analytics, marketing operations, brand, content, creative, communications, and events) to deliver high‑quality, scalable partner marketing programs globally.
Co‑create compelling joint messaging, content, and narratives with partners that clearly articulate shared value propositions, priority use cases, and customer success.
Own the planning, governance, and optimisation of Market Development Funds (MDF), ensuring investment is strategically aligned and delivers strong ROI.
Leverage partner channels, platforms, and ecosystems to extend reach, strengthen credibility, and accelerate awareness of joint data and AI solutions.
Use data, insights, and performance reporting to continuously optimise initiatives and provide clear visibility to senior stakeholders on impact and effectiveness.

Requirements

What you’ll need

12+ years’ experience in B2B marketing and go‑to‑market roles, ideally within complex, global environments.
Proven experience leading global B2B co‑marketing initiatives with large technology or platform partners, including ownership of Market Development Funds (MDF).
Strong understanding of data, analytics, AI, and cloud technology ecosystems, and how to position these solutions in partnership‑led go‑to‑market motions.
Demonstrated success driving demand generation, pipeline acceleration, and full‑funnel marketing at scale.
Experience operating effectively within large, global, matrixed organisations.
Highly skilled at influencing senior internal and external stakeholders across regions, without direct authority.
A strong strategic thinker who is equally comfortable rolling up their sleeves to execute.
Excellent partner‑facing communication and presentation skills, with the ability to translate complex topics into clear, compelling narratives.
Strong program and project management capabilities, with experience running multiple global initiatives in parallel.
Confident user of Microsoft Office tools and collaboration platforms.
A proactive, ownership‑driven mindset; curious, solutions‑oriented, and motivated to connect people and teams to drive results.
A continuous learning mindset, with a strong interest in developing new skills through collaboration, relationships, and formal learning opportunities.

Benefits

Comp & perks

Hybrid working arrangement with at least 3 days a week in the office

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

B2B marketinggo-to-market strategydemand generationpipeline accelerationdata analyticsAI solutionscloud technologyprogram managementproject managementMarket Development Funds (MDF)

Soft Skills

strategic thinkinginfluencing stakeholderscommunication skillspresentation skillscollaborationownership-driven mindsetcuriositysolutions-orientedrelationship buildingexecution