Duke Clinical Research Institute

Product Marketing

• Discover and develop new commercial opportunities across industries and geographies, with primary focus on building UK/EU pipeline and supporting US market expansion.
• Conduct customer discovery conversations to understand domain challenges, validate problem-solution fit, and translate needs into technical requirements that inform Basis research directions.
• Structure and negotiate partnerships including design partnerships, cloud provider collaborations, system integrator relationships, and academic/corporate research agreements.
• Develop compelling commercial materials including proposals, case studies, and pitch decks that articulate Basis capabilities and differentiation.
• Convert pipeline into revenue by managing the full sales cycle from initial contact through contract closure, working closely with legal, finance, and technical teams.
• Build localized presence and relationships in UK/EU markets, identifying potential needs for international entity setup and operational infrastructure.
• Identify and flag operational needs that arise from commercial activities, such as compliance requirements, delivery capabilities, or resource constraints.
• Collaborate with Systems Engineers to ensure commercial opportunities align with technical capabilities and research directions, preventing overpromising while maximizing impact.
• Contribute to Basis culture and strategic direction, bringing market intelligence that informs product roadmap, research priorities, and organizational growth.

GTM Lead, UK/EU & US