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Senior Acquisition Marketing Executive – Affiliates
DuelbitsSenior Acquisition Marketing Executive managing affiliate channel for Duelbits' growth. Driving high-value players acquisition through partnerships in casino, sportsbook, and predictions.
Tech Stack
Tools & technologiesSQLTableauWeb3
About the role
Key responsibilities & impact- Own day-to-day performance of the affiliate portfolio across all verticals.
- Source, negotiate, and onboard new affiliate partners (networks, publishers, media buyers, comparison sites).
- Optimise commission structures (CPA, rev share, hybrid) to maximise ROI and player quality.
- Test new affiliate types, geographies, and traffic sources to diversify acquisition.
- Monitor competitor activity and emerging opportunities across crypto, iGaming, and esports.
- Own reporting and performance tracking for the affiliate channel.
- Analyse partner-level metrics: FTDs, CPA, LTV, ROAS, and player quality.
- Identify underperformance and implement corrective actions.
- Run cohort analyses to evaluate long-term value by partner and deal structure.
- Deliver structured insights and recommendations to the Head of Acquisition and CMO.
- Build and maintain relationships with affiliate partners, networks, and agencies.
- Manage negotiations, rate cards, and performance-based agreements.
- Provide partners with creatives, tracking links, and updated offers.
- Ensure accurate tracking, attribution, and compliance across all partnerships.
- Lead testing across affiliate strategies: offers, creatives, geos, and partner types.
- Work with BI to validate hypotheses and optimise performance.
- Identify new growth opportunities across crypto, Web3, and emerging channels.
- Work with BI on attribution, tracking, and fraud detection.
- Align with CRM to optimise onboarding and early-stage conversion.
- Collaborate with creative teams to develop high-performing assets.
- Share insights with acquisition and product marketing teams to inform strategy.
Requirements
What you’ll need- 2+ years’ experience in affiliate or acquisition marketing within iGaming, crypto, fintech, or performance-led environments
- Strong understanding of affiliate mechanics: deal structures, commission models, and tracking platforms
- Proven ability to scale affiliate programmes and deliver against FTD and CPA targets
- Strong analytical capability; comfortable working with performance data and dashboards
- Experience with Excel/Sheets; familiarity with SQL, Looker, GA, Tableau or similar tools is a plus
- Strong negotiation skills and commercial judgement
- Excellent communication and partner management skills
- Self-driven and comfortable operating in a remote, fast-paced environment.
Benefits
Comp & perks- Competitive package with performance-linked incentives
- Fully remote collaboration
- Direct impact on one of the core growth channels of the business
- Opportunity to scale a high-performing affiliate programme globally
- Work alongside a fast-moving, data-driven marketing team.
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
affiliate marketingacquisition marketingcommission modelsperformance data analysiscohort analysistracking and attributionnegotiationperformance metricsROI optimizationCPA targets
Soft Skills
analytical capabilitycommunication skillspartner managementself-drivencommercial judgementrelationship buildingstrategic insightscollaborationproblem-solvingadaptability