Director, Paid Marketing – Subscriptions

DuckDuckGo

Director of Paid Marketing at DuckDuckGo, building profitable subscription acquisition programs. Leading cross-functional teams and ensuring high marketing performance measurement.

Posted 7/20/2026full-timeRemote • 🇺🇸 United StatesLead💰 $243,800 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates extensive experience in building and scaling profitable paid subscriber acquisition programs, with a strong focus on KPI development, campaign strategy, and performance measurement. Proven ability to lead cross-functional teams and execute integrated marketing campaigns to drive significant subscriber growth.

Highest-signal resume keywords

Paid Subscriber AcquisitionKPI DevelopmentCampaign StrategyAnalytics and MeasurementLeadership in Marketing

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Strategic RoadmappingBudget AllocationPerformance MeasurementBreak-Even Model DevelopmentRapid Testing Cycles

Soft Skills

Communication SkillsTeam Development

Tools & Technologies

App Store AdsPaid SocialMobile App Networks

Industry Keywords

Consumer-Facing TechUser Base GrowthSubscription Growth

About the role

Key responsibilities & impact

Build and scale a profitable paid subscriber acquisition program
Own KPI development, campaign strategy, budget and resource allocation, and performance measurement
Lead strategic roadmapping, prioritize high-impact projects, and resource cross-functional teams
Ensure marketing performance is measured with a high degree of confidence
Develop a break-even model defining a profitable CPA
Plan integrated campaigns and secure buy-in to drive profitable paid subscriber growth
Design and execute rapid testing cycles to identify and scale successful tactics

Requirements

What you’ll need

10+ years of professional experience
4+ years in a senior leadership role driving profitable app subscription growth (ideally 1M+ subscribers)
Deep strategic expertise with a strong hands-on understanding of marketing channels (e.g., app store ads, paid social, mobile app networks)
Proven track record of launching paid app subscription acquisition programs from the ground up
Experience working at a consumer-facing tech company with a meaningful US user base (ideally 10M+ MAUs)
Skill in developing others, not just directing them
High capability in analytics and measurement
Excellent communication skills
Willingness to use AI and build effective workflows

Benefits

Comp & perks

company-sponsored health benefits for team members based in the United States
paid parental leave
office setup
co-working allowances