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Senior Growth Marketing Manager – App Installs
DuckDuckGoSenior Growth Marketing Manager at DuckDuckGo managing paid media channels for app user acquisition. Driving profitable growth through testing and optimizing various advertising strategies.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing paid media channels for app user acquisition, with a strong focus on optimizing campaigns and executing complex projects. Proficient in data analysis and modeling app economics to drive profitable growth in consumer app marketing.
Highest-signal resume keywords
Digital Advertising ManagementApp Install Growth ProgramsIncrementality TestingData AnalysisCreative Testing
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Paid Media ManagementCampaign OptimizationPerformance MeasurementProject ExecutionAnalytical Modeling
Soft Skills
Strategic ThinkingProblem Solving
Tools & Technologies
Google AdsApple Ads
Industry Keywords
User AcquisitionConsumer AppsAdvertising ChannelsIn-Market Tests
About the role
Key responsibilities & impact- Manage paid media channels for app user acquisition.
- Optimize app acquisition campaigns in various ad platforms.
- Test new ad channels and measure performance.
- Execute in-market tests to improve app install conversion.
- Oversee existing channels aimed at scaling profitable advertising.
Requirements
What you’ll need- 7+ years of experience in digital advertising roles with 2+ years in marketing consumer apps preferred.
- Hands-on expertise managing paid digital advertising programs (Google Ads, Apple Ads, etc.).
- Track record of profitably scaling app install growth programs.
- Ability to execute complex projects across business strategy and marketing tactics.
- Experience designing and running incrementality tests.
- Advanced analytical abilities in modeling app economics and data analysis.
- Experience with running creative testing.
Benefits
Comp & perks- Health benefits limited to team members based in the United States
- Paid parental leave
- Office setup
- Co-working allowances