Senior Demand Generation Manager – Account Based Marketing

DTN

Senior Demand Generation Manager leading and executing account-based marketing strategies for DTN. Focus on driving pipeline growth and collaboration with sales teams to deliver impactful programs.

Posted 7/7/2026full-timeRemote • Texas • 🇺🇸 United StatesSenior💰 $116,000 - $142,000 per yearWebsite

About the role

Key responsibilities & impact

Own and scale DTN’s account-based marketing strategy, focusing on high-value target accounts and revenue generation in key sectors
Partner closely with Sales leadership and account teams to align on target account selection, account plans, and pipeline goals
Design and execute 1:1 and 1:few ABM programs that drive engagement, pipeline creation, and deal acceleration
Develop highly personalized, multi-channel programs across digital, content, executive outreach, and field marketing events
Act as a quarterback across marketing, sales, product marketing, and customer teams to ensure coordinated account engagement
Translate product, market, and account insights into targeted messaging, offers, and content strategies that resonate with buying groups
Collaborate with event marketing to support regional programs, executive events, and in-market activation
Build and optimize account engagement frameworks, scoring models, and reporting to track program effectiveness
Continuously test, learn, and iterate on ABM plays to improve performance and scalability

Requirements

What you’ll need

8+ years of experience in B2B demand generation, with a strong emphasis on account-based marketing in a SaaS or high growth companies
Proven success driving pipeline and revenue through ABM programs, not just awareness or engagement
Demonstrated ability to partner deeply with sales: co-owning account strategy, influencing deal progression, and driving alignment
Experience planning and executing multi-channel campaigns including digital, content, events, and field marketing initiatives
Strong understanding of enterprise and complex buying cycles, including multi stakeholder deal dynamics
Experience with field marketing or regional campaign execution preferred
Hands-on experience with marketing and sales technology (e.g., Salesforce, HubSpot, AI tools, and intent data platforms)
Analytical mindset with the ability to connect campaign performance to pipeline and revenue outcomes
Ability to operate both strategically and tactically, and you are comfortable rolling up your sleeves to build and execute programs
Excellent communication and collaboration skills across cross-functional teams
Bachelor’s degree in Marketing, Business, or a related field

Benefits

Comp & perks

Competitive salary and performance-based incentives
Unlimited PTO and flexible working hours
Remote-first work environment (role dependent)
Competitive medical, dental, and vision insurance plans
401(k) with company match
Access to extensive learning and development resources
Employee Assistance Program (EAP)

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

Account-Based MarketingPipeline GenerationCampaign Performance AnalysisDigital MarketingContent MarketingEvent MarketingField MarketingTarget Account SelectionScoring ModelsProgram Effectiveness Tracking

Soft Skills

Excellent CommunicationCollaboration SkillsStrategic ThinkingTactical ExecutionInfluencing Skills