Senior Director, Sales Enablement
Dstillery
full-time
Posted on:
Location Type: Remote
Location: Remote • New York • 🇺🇸 United States
Visit company websiteJob Level
Senior
About the role
- Collaborate with leadership across Sales, Client Success, Product, Marketing, and Operations to design and operate a sales enablement framework that will power execution of our go-to-market strategy.
- Define our market positioning, develop compelling narratives for different customer segments, and translate strategy into actionable programs.
- Develop and implement a training framework for our go-to-market teams that covers onboarding, product expertise, competitive positioning, and use cases.
- Design and deliver training programs for our partner ecosystem of agencies, brands, and advertising technology platforms. Create supporting materials, technical documentation, and webinars that help partners understand and leverage our targeting technology.
- Develop launch playbooks that outline timelines, competitive positioning, market validation steps, team responsibilities, and success metrics for new product rollouts.
- Own the creation of all supporting collateral - case studies, product sheets, and whitepapers that showcase our industry leading technology and performance.
- Build and manage a centralized resource hub that houses all product documentation, training guides, tools, and FAQs for GTM team accessibility.
Requirements
- At least 8 years experience in sales enablement or sales support.
- At least 5 years experience working in an advertising technology company or digital media agency. Data/audience solutions experience a plus.
- Deep understanding of programmatic advertising.
- A proven track record of standing up a sales enablement function and infrastructure.
- Exceptional writing and content creation skills — sample work that shows crisp, persuasive collateral across various formats: one-sheets, case studies, talk tracks, and documentation.
- Strong presentation and communication skills.
- Proficiency with content creation tools: Canva/Figma, Google Slides/PowerPoint, documentation platforms.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
sales enablementsales supportprogrammatic advertisingcontent creationtraining framework developmentcompetitive positioningmarket validationcollateral creationdocumentationonboarding
Soft skills
collaborationwritingpresentationcommunicationorganizationalpersuasioncreativitystrategic thinkingleadershipproblem-solving