dsm-firmenich

Brand Manager

dsm-firmenich

full-time

Posted on:

Location Type: Office

Location: Shelton • Connecticut • United States

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Salary

💰 $130,000 - $160,000 per year

About the role

  • Lead the development and execution of the brand strategy, setting a clear short- and long-term vision aligned to business objectives, consumer insights, and competitive dynamics.
  • Own full P&L responsibility for driving topline growth, margin optimization, pricing strategy, and portfolio mix in partnership with Finance, Sales, and Operations.
  • Shape and lead the portfolio and innovation pipeline, partnering with Innovation and Customer Marketing to deliver new product launches, renovation, and SKU rationalization.
  • Oversee integrated marketing activation across digital, social, PR, shopper, and trade channels, ensuring strong brand equity, consistency, and commercial impact across all touchpoints.
  • Act as the voice of the consumer by leveraging syndicated data, consumer research, and analytics to inform strategy, guide decisions, and optimize brand performance.
  • Lead cross-functional collaboration with Innovation, Design, Customer Marketing, Healthcare, Sales, Supply Chain, and agency partners to deliver brand and financial objectives in a fast-paced environment.

Requirements

  • Bachelor’s degree in Marketing or a related field preferred
  • 5–10 years of experience in Consumer-Packaged Goods (CPG) Brand Marketing at the Brand Manager level
  • Proven track record in full P&L ownership and managing marketing budgets and investment strategies
  • Ability to evolve and position brands in line with changing consumer needs and cultural trends
  • Strong cross-functional leadership skills with a focus on setting strategic direction and delivering results
  • Excellent communication and stakeholder management abilities; skilled in data analysis using Nielsen, POS data, and consumer research; thrives in fast-paced, entrepreneurial settings
Benefits
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Applicant Tracking System Keywords

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Hard Skills & Tools
P&L managementmarketing budget managementdata analysisconsumer researchNielsenPOS databrand strategy developmentproduct launchSKU rationalizationportfolio management
Soft Skills
cross-functional leadershipstrategic directioncommunicationstakeholder managementadaptabilityresults-orientedcollaborationentrepreneurial mindsetconsumer insight interpretationproblem-solving
Certifications
Bachelor’s degree in Marketing