Marketing Content Specialist

DS Smith

Marketing Content Specialist creating engaging content for the Packaging Division. Collaborating with marketing managers to drive brand engagement and support campaign initiatives.

Posted 6/10/2026full-timeLondon • 🇬🇧 United KingdomMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Create content to fulfil the Marketing communication calendar needs, working in close collaboration with the Marketing Managers in the Division
Combine market trends and insights with our offer and portfolio to bring to life compelling stories about how we address our customers’ needs
Identify new and relevant formats to excite and engage our target audience
Manage and maintain the central marketing asset library within Optimizely, ensuring all content is well organised, up to date, and easy to access
Continuously improve the asset library experience, ensuring it is intuitive, efficient, and supports colleagues in finding the right content quickly
Together with the Marketing & Communications manager, identify the correct content strategy for the different channels aligned to the customer journey and specific touchpoints
Design and build CRM email communications to support marketing initiatives, campaigns, and customer lifecycle activity
Support the delivery of strategic innovations to market by working closely with product managers to understand product gate stages, and develop effective sales enablement materials (including brochures, one-pagers, and digital content) alongside compelling value propositions
Apply brand guidelines consistently across all communications, ensuring a high standard of execution and attention to detail.
Act as a brand guardian, ensuring all creative work reflects the company’s tone, positioning, and value

Requirements

What you’ll need

Strong project management skills with internal stakeholders and external agencies
Fluent in English, any other European languages are a plus
Excellent written and spoken communication skills
Creativity with the ability to tell a story, putting pictures and words to inform and engage the target audience
Curiosity about new technologies and tools to bring to life visuals and provide interaction
Technical skills in Design software to create product mockups, as well as video editing

Benefits

Comp & perks

Competitive salary
Discretionary bonus
25 days holiday plus bank holidays
Pension scheme, life assurance and income protection
Salary sacrifice electric car scheme
Employee Assistance Programme
Employee Discounts
Cycle to work scheme

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

project managementcontent strategyCRM email communicationssales enablement materialsdesign softwarevideo editingmarket trends analysiscustomer journey mappingbrand guidelines applicationstorytelling

Soft Skills

communicationcreativitycollaborationattention to detailcuriositystakeholder managementengagementproblem-solvingadaptabilityorganizational skills