Dropps

Performance Marketing

• Lead performance marketing strategy and execution across paid channels including, but not limited to, Meta, TikTok, Google, Reddit, AppLovin, CTV and other emerging platforms.
• Scale and optimize acquisition programs with a focus on efficiency, experimentation, and sustainable growth.
• Manage full-funnel performance - from creative testing and audience strategy to landing page optimization and conversion performance.
• Leverage AI-powered tools and large language models (LLMs) to streamline campaign ideation, creative iteration, and audience insights.
• Explore automation opportunities in reporting, creative analysis, and A/B testing using AI-driven solutions.
• Collaborate closely with the Senior Director of Growth to set priorities, design experiments, and surface actionable insights to leadership.
• Partner cross-functionally with Creative, Product, and Lifecycle teams to build cohesive campaigns that connect brand storytelling with measurable performance.
• Analyze and report on campaign performance weekly, identifying opportunities to improve CAC, ROAS, and LTV.
• Test, learn, and iterate quickly - identifying new channels, creative formats, tools, and technologies to expand our reach.
• Operate with a startup mindset: resourceful, data-informed, and comfortable moving fast in a dynamic environment.

Senior Performance Marketing Manager