Partner with Customer Marketing to develop and lead the North America community events strategy, driving execution to support acquisition, expansion, and retention goals.
Design scalable playbooks and frameworks for repeatable, high-impact customer-driven events.
Lead end-to-end activations with operational rigor across logistics, production, and attendee experience.
Use generative AI tools to create dynamic content, tailor attendee journeys, and amplify engagement.
Partner with cross-functional teams (Customer Marketing, Brand and Communications, Content Marketing, Product Marketing, Solutions Marketing, Field Marketing, Sales, and Marketing Operations) to integrate community events into broader campaigns.
Run rapid experimentation cycles to optimize live events in real time and inform future playbooks.
Define, track, and analyze key performance indicators to measure impact and continuously improve strategy.
Requirements
8+ years of experience in event, community, or field marketing within B2B environments
Proven ability to translate strategy into execution across multiple projects in fast-paced settings
Demonstrated success in building customer advocacy and community programs that drive business impact
Experience leveraging AI or data-driven insights to inform marketing or event strategies
Strong cross-functional collaboration and stakeholder management skills
Data-driven mindset with proficiency in measuring and reporting on event performance
Excellent written and verbal communication skills, with confidence presenting to senior leadership
Willingness to travel up to 30%
Applicant Tracking System Keywords
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