Performance Coach, Mechanical

Driven Brands Inc.

Performance Coach mentoring and coaching automotive shop owners to achieve business goals. Analyze practices and implement recommendations for profitable operations in the automotive industry.

Posted 6/30/2026full-timeRemote • 🇺🇸 United StatesSeniorLead💰 $15,000 - $111,100 per yearWebsite

About the role

Key responsibilities & impact

Provide an analysis of the existing practices of a member’s automotive shop and make recommendations for improvements based on ATI’s best practices and techniques.
Provide coaching, consultation, and mentoring to our members in order for them to achieve the business goals and dreams.
Guide members through the building blocks that turn their automotive shop into a profitable and efficient business via our 48month reengineering program and alumni programs.
Listen, including active listening, to the needs of the shop owners to help them turn their shop into a profitable and efficient business.
Communicate for understanding what members wish to improve or correct about their business via phone, zoom and email.
Review financial statements, evaluate competitors and analyze business practices.
Coach will develop a new business model or prepare recommendations and present them to the client.
Display a professional but assertive and results-oriented approach with strong mentoring skills and a passion for helping shop owners to become successful business owners.
To Consult, Train, Mentor and Coach a client to help them achieve their business goals and dreams.
To successfully guide the client through the building blocks that create the foundation of a profitable business.
To meet or exceed all ATI goals; Return on Investment for the client CSI Scores, maintain customer’s satisfaction in the program Report Cards/Road Map to monitor and measure performance and progress.
Ensure class attendance by the client and staff.
Monitor status of where member is in the program at all times and determine how we can best align the member’s needs with their wants.

Requirements

What you’ll need

Minimum 10 years overall automotive experience with a strong focus in service writing, shop management, operations management, or previous shop ownership, preferably in the independent, nondealer, aftermarket arena
Operations management experience (preferably with an aftermarket chain) involving established internal structure and processes
Exceptional coaching and mentoring skills
Solid automotive business understanding
Ability to influence others over the telephone and videoconferencing
Minimum 4 years of teaching, instructing, and mentoring small business owners or employees, with a clear understanding of the challenges facing independent shop owners
Track record of consultative management, people development, and business management prior experience and success working in an organization that provides monthly goals
Computer proficiency, particularly in Word and Excel; Knowledge of SalesForce CRM, a plus
Sales abilities, strongly preferred
Accounting or P&L experience
Marketing and online/social media experience.
Writing skills with an interest in writing articles for industry magazines, a plus
Solid understanding of how to recruit and retain high quality employees at all levels of experience.

Benefits

Comp & perks

Health and wellness benefits including paid time off and holiday pay
Get early access to 50% of your earned wages at any time through our myFlexPay program.

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

Service WritingShop ManagementBusiness ManagementP&L ExperienceSales AbilitiesMarketing ExperienceWriting Skills

Soft Skills

Active ListeningInfluencing SkillsResults-Oriented ApproachProfessional Communication