Field Marketing Specialist

Driven Brands Inc.

Field Marketing Specialist at Driven Brands, optimizing performance and local marketing for Maaco shops. Engaging with franchisees and testing innovative marketing solutions throughout the country.

Posted 4/15/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSenior💰 $59,400 - $106,100 per yearWebsite

About the role

Key responsibilities & impact

Partner with operations to diagnose barriers and deploy local marketing solutions that lift estimates and repair orders
Test new tactics and evaluate scalability across the system
Ensure shops execute against brand standards and promotions to deliver the Maaco customer promise
Provide actionable insights to marketing leadership, surfacing best practices that influence broader field marketing playbooks
Hold one-on-one communications with DMAs and franchisees across system to communicate local marketing and media plans
Lead all FZ to consumer efforts including Call Center, Reputation Management, and Promotions

Requirements

What you’ll need

Must be able to work in the United States, on an on-going basis, without sponsorship
5+ years in field, retail, or multi-unit marketing (corporate or franchise experience strongly preferred)
Proven success executing local marketing plans that delivered measurable growth
Business acumen with budget ownership or P&L exposure a plus
Strong, collaborative working partner; builds trust with field and cross-functional teams
Excellent communicator who can make insights actionable for both leadership and shop-level teams
Self-starter that excels in a performance driven environment, detail-oriented
Ability to create and deliver presentations to franchisees and senior level management
Bachelor’s degree required.

Benefits

Comp & perks

Health and wellness benefits including paid time off and holiday pay
Get early access to 50% of your earned wages at any time through our myFlexPay program

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

local marketingmulti-unit marketingbudget ownershipP&L exposureperformance driven environmentpresentation skills

Soft Skills

collaborativetrust buildingexcellent communicationactionable insightsself-starterdetail-oriented