Field Marketing Specialist

Driven Brands Inc.

full-time

Posted on: 4/15/2026

Location Type: Remote

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💰 $59,400 - $106,100 per year

About the role

Partner with operations to diagnose barriers and deploy local marketing solutions that lift estimates and repair orders
Test new tactics and evaluate scalability across the system
Ensure shops execute against brand standards and promotions to deliver the Maaco customer promise
Provide actionable insights to marketing leadership, surfacing best practices that influence broader field marketing playbooks
Hold one-on-one communications with DMAs and franchisees across system to communicate local marketing and media plans
Lead all FZ to consumer efforts including Call Center, Reputation Management, and Promotions

Must be able to work in the United States, on an on-going basis, without sponsorship
5+ years in field, retail, or multi-unit marketing (corporate or franchise experience strongly preferred)
Proven success executing local marketing plans that delivered measurable growth
Business acumen with budget ownership or P&L exposure a plus
Strong, collaborative working partner; builds trust with field and cross-functional teams
Excellent communicator who can make insights actionable for both leadership and shop-level teams
Self-starter that excels in a performance driven environment, detail-oriented
Ability to create and deliver presentations to franchisees and senior level management
Bachelor’s degree required.

Benefits

Health and wellness benefits including paid time off and holiday pay
Get early access to 50% of your earned wages at any time through our myFlexPay program

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

local marketingmulti-unit marketingbudget ownershipP&L exposureperformance driven environmentpresentation skills

Soft Skills

collaborativetrust buildingexcellent communicationactionable insightsself-starterdetail-oriented