Driven Brands Inc.

Field Marketing Manager

Driven Brands Inc.

full-time

Posted on:

Location Type: Remote

Location: North Carolina • United States

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Salary

💰 $92,100 - $164,500 per year

About the role

  • Ensure that Maaco shops deliver on our brand promise while serving as the primary marketing interface for Maaco franchisees.
  • Partner with operations to diagnose barriers and deploy local marketing solutions that lift estimates and repair orders.
  • Test new tactics and evaluate scalability across the system.
  • Ensure shops execute against brand standards and promotions to deliver the Maaco customer promise.
  • Provide actionable insights to marketing leadership, surfacing best practices that influence broader field marketing playbooks.
  • Hold one-on-one communications with DMAs and franchisees across system to communicate local marketing and media plans.
  • Leads all FZ to consumer efforts including Call Center, Reputation Management, and Promotions.

Requirements

  • Must be able to work in the United States, on an on-going basis, without sponsorship.
  • 5 + years in field, retail, or multi-unit marketing (corporate or franchise experience strongly preferred).
  • Proven success executing local marketing plans that delivered measurable growth.
  • Business acumen with budget ownership or P&L exposure a plus.
  • Strong, collaborative working partner; builds trust with field and cross-functional teams.
  • Excellent communicator who can make insights actionable for both leadership and shop-level teams.
  • Self-starter that excels in a performance driven environment, detail-oriented.
  • Ability to create and deliver presentations to franchisees and senior level management.
  • Bachelor’s degree required.
Benefits
  • Health and wellness benefits
  • Paid time off
  • Holiday pay
  • Get early access to 50% of your earned wages at any time through our myFlexPay program.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
local marketingmulti-unit marketingbudget ownershipP&L exposuremarketing plansperformance driven environmentpresentation skills
Soft Skills
collaborativetrust buildingexcellent communicationactionable insightsself-starterdetail-oriented
Certifications
Bachelor’s degree